Data and insights manager

Data and Insights Manager

Data and Insights Manager
Location: Lytham St Annes, Lancashire
Salary: £45k + BUPA Private Healthcare, Pension, Life assurance, Bonus etc

We are working with a leading organisation in Lytham St Annes who are expanding their dynamic Digital team. They are now seeking a Data and Insights Manager to join their IT department. In this role, you will be responsible for ensuring the business maintains a highly secure and unified data ecosystem. The role bridges data management and insights to deliver impactful customer experiences.

Core Responsibilities for this Data and Insights Manager role

1. Ensuring a robust method of customer data collection across all channels.
2. Overseeing customer data flow between business systems.
3. Providing data cleansing and conducting analysis to identify trends and insights.
4. Producing reports for CRM and marketing teams and helping to develop strategies for segmentation for a personalised approach to marketing activity.
5. Working with the tech team to optimise customer data integration.
6. Developing reports/dashboards to keep stakeholders up to date with customer KPIs.

Core Experience for this Data and Insights Manager Role
7. Strong experience working in a data management/analytics role.
8. Knowledge of retail-focussed CRM and CDP systems.
9. Strong experience of data integration and hands-on experience with analytics and BI platforms.
10. Strong SQL knowledge and CRM segmentation and modelling strategies.
11. Strong knowledge of data legislation and privacy regulations.
12. Ideally experience with Bloomreach CDP, AB testing strategies and eCommerce platforms.

This fantastic opportunity to join a growing and collaborative Digital team, where you will work on work on impactful CRM initiatives within a supportive environment. This is an office-based role in Lytham St Annes, with occasional opportunity to work from home.

Keywords: Data & Insights Manager, Customer Data, CRM, Analytics, Excel, SQL, Lytham St Annes, Blackpool, Preston, Fleetwood, Lancashire, IT Change

To apply,