The Role
Imperial Brands are looking for a Marketing Operations Project Manager to help drive major change across our regional marketing organisation initially on a 18 month fixed term contract.
If you’ve worked as a Brand Executive, in Marketing Operations, or have been part of large‑scale transformation or change programmes, this role puts you right at the heart of shaping how we work across Asia-Pacific, Middle East, Africa and Central & Eastern Europe.
This role is ideal for someone who thrives in a fast‑paced environment and is passionate about driving consumer‑centric strategy, portfolio excellence, and commercial performance across diverse markets.
Working closely with the Head of Regional Marketing, you will play a pivotal role in aligning centrally led consumer and portfolio strategies with in‑market commercial planning. You will act as a trusted partner to clusters, helping them deliver against key strategic priorities.
The role is responsible for leading the global consolidation of marketing agencies, transitioning from regional to centralised models to unlock scale, consistency, and cost efficiencies. In parallel, the role oversees the implementation of a new POSM (Point of Sale Materials) ordering tool, streamlining supplier engagement and enabling centralised procurement.
Additionally, the Marketing Planning Manager leads the end-to-end agency planning process, ensuring all marketing initiatives are strategically mapped, resourced, and aligned with business priorities. This includes developing planning frameworks, managing timelines, and coordinating cross-functional inputs to ensure seamless execution.
Principle Accountabilities
1. Act as a go-to-person for the Regional Marketing Team in terms of by-clusters perspective on opportunities/threats, portfolio strategies and initiative drumbeats, working closely with Cluster Marketing and Insights teams
2. Support clusters in Business Process by ensuring consumer centric initiative plans that support brand & BP targets
3. Support ongoing assessment for selected new launches incl. feasibility and alignment with all relevant teams to enable markets achieving their Business Plan goals
4. Manage/support operational projects at the regional level, working by leading and coordinating cross-functional teams working in an agile way to achieve key regional objectives
5. Track, manage all initiatives pass-through, and represent selected Clusters at global combustible forums with support of Regional Marketing Managers.
6. Support the co-creation of regional and local Combustible Portfolio/ Brand Strategy. Ensure that regional and local brands are optimally supported to drive success across relevant consumer segment leveraging local consumer knowledge, regional and central marketing expertise.
Skills and Experience Required
7. Experience as a Brand Executive, in Marketing Operations, or within marketing‑led transformation/change
8. Current or previous experience with FMCG and CPG (Consumer packaged goods) experience
9. Experience of working within a restricted industry ideally in a global company
10. Strong project management skills
11. Experience of using consumer and market insight to drive commercial gain
12. Highly collaborative with excellent influencing and stakeholder management skills in a complex matrix organisation
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.