Brand Content → Long-Term Brand World & Storytelling
Gymshark is growing fast, more stories, more content, more platforms, more pace. As output scales, our brand world needs to stay sharp, coherent and culturally relevant, no matter how fast things move.
The Creative Lead for Brand Content exists to define, scale and protect Gymshark’s broader brand world. You’ll build the storytelling frameworks, creative standards and rhythms that hold everything together as the volume increases, ensuring our brand shows up with clarity, consistency and long‑term intent across every channel.
This is the role that shapes how the world understands Gymshark: who we are, what we stand for, and how our brand story evolves over time.
Mission: Build sustainable brand value by defining the brand world that everything else sits within.
This means:
* Strong frameworks.
* Bold narrative clarity.
* Social‑first creative systems.
* Elevated craft.
* Consistency without compromise.
* The ability to keep raising the bar even as output accelerates.
What You’ll Be Doing:
Brand World & Storytelling Leadership
Define Gymshark’s seasonal brand storytelling with the Head of Creative, setting overarching narratives across campaigns and BAU.
Build and embed a clear storytelling framework to guide content and campaigns across the brand ecosystem.
Ensure brand expression is emotionally and culturally relevant, aligned with long‑term brand goals as output scales.
Social‑First Brand Expression
Lead social‑first storytelling designed natively for platforms and adaptable across formats.
Turn brand strategy and community insight into scalable content ideas that build recognition and affinity.
Maintain consistent tone, art direction, and narrative while enabling platform‑native execution.
Raise the creative standard for brand storytelling, ensuring distinctive Gymshark output at scale.
Mentor and develop creatives, strengthening storytelling, art direction, and platform thinking.
Own the brand narrative layer, supporting the Head of Creative with clarity and structure.
Partner with Brand, Marketing, and Campaign teams to ensure cohesive creative across the calendar.
Safeguard brand consistency while enabling flexibility for product and key moments.
Influence stakeholders by setting clear standards, frameworks, and creative direction.
What You’ll Need:
* Extensive senior‑level experience leading brand awareness and long‑term storytelling, delivering high‑quality creative at scale and pace.
* Proven ability to define and protect a cohesive brand world across multiple platforms as output volume grows.
* Strong art direction and narrative judgement, with a portfolio demonstrating sustained brand‑building work, craft and creative standards.
* Deep understanding of social platforms and behaviours, shaping brand storytelling that remains distinctive within fast‑moving cultural environments.
* Strong cultural awareness, translating nuanced insights into creative direction that feels authentic and aligned with the brand.
* Experience leading and developing senior creatives, setting clear standards and driving high‑quality output in high‑volume environments.
* Able to balance strategic brand thinking with hands‑on creative leadership, ensuring ideas are strong and executable at speed.
* Excellent communicator able to set direction, challenge constructively and influence senior stakeholders.
Option for this role to be FTC or permanent. You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London‑based professionals considered with regular travel to Birmingham, Solihull.
Closing date: Monday 16th March 2026
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