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Brand & licensing manager

Deeside
Iceland
Licensing manager
Posted: 26 January
Offer description

Description

At Iceland, we value, recognise, and celebrate all colleagues for their good work. We pride ourselves on being team players who can work collaboratively with others. We offer some great opportunities for career progression and development, alongside a competitive salary and a great benefits package.

We are currently seeking a “Brand + Licensing Manager “to join our Licensing & Innovation team. In this role, you will play a crucial part in driving the long-term growth of Iceland by overseeing a comprehensive licensing program that aligns with our business objectives, nurtures strategic partnerships, and adapts to industry trends to boost sales and profitability.

Key Responsibilities:

1. Developing Exclusive Brands and spearheading successful branded product launches both within Iceland and externally to support the growth of a £500m business over 3 years.
2. Managing Iceland's entire licensing portfolio, evaluating existing licenses, renewals, and terminations to drive sales growth within Iceland and facilitate wholesale and international expansion, contributing to the broader group's EBITDA growth.
3. Establishing and maintaining strategic partnerships with licensees and market brands that resonate with the company's brand and goals.
4. Overseeing the successful introduction of new exclusive brands in collaboration with Iceland's Head Development Chef and Exclusive Brands Manager to create a 12–18-month product pipeline for each exclusive brand.
5. Participating in negotiations with potential licensees to secure advantageous deals and structuring agreements beneficial to the WDFF group.
6. Developing and implementing a comprehensive licensing strategy in line with the company's business objectives.
7. Providing training and guidance to internal teams on licensing policies and procedures.
8. Contributing strategically to the trading director's plan for the overall benefit of the business.
9. Weekly reporting of accurate sales and profitability data to the relevant trading director.
10. Taking full responsibility for organizing and executing Range Review actions, including proposing strategic brand proposals.
11. Ensuring the translation of range plans and actions into merchandising planograms, adhering to the ruleset defined by the Trading Directors for all store sizes and fixture configurations.
12. Collaborating with marketing teams to ensure Exclusive Brands receive proper visibility and make a significant impact.
13. Representing the company at industry events related to licensing.

Specialised Skills & Knowledge

14. Highly analytical and numerate
15. Excellent communication skills
16. Expert negotiation skills
17. Highly result oriented, resilient, and able to work in a fast-paced environment.
18. Food knowledge, passion and expertise
19. Leadership cross-functionally and amongst peers (TM’s)
20. Successful performance record in the licensing industry.
21. 3 years Licensing / Brand Account Management experience

Alongside this we can offer you:

22. 15% discount in Iceland stores
23. 30% discount at Club Individual Restaurants
24. 33 days holiday (including bank holidays)
25. Pension (NEST)
26. Free onsite parking
27. Onsite electric car charging ports
28. Subsidised staff restaurant and Costa Coffee
29. Christmas vouchers
30. Refer a Friend Scheme
31. Christmas Savings scheme
32. Discounted dry cleaning
33. Long service awards

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