About Carlsberg Britvic:
In combining Carlsberg's and Britvic's legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market, with market leading brands such as Carlsberg, Tango, J20, 7UP, 1664 & Pepsi.
Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition and build a truly iconic business proposition.
We offer customers an enhanced portfolio as the leading supplier to combine beer and soft drinks, supported by a world class sales force able to unlock growth opportunities across multiple channels and occasions.
We are leveraging the strength of our integrated supply chain to make great tasting brands available everywhere. And we are building brand equity while delighting consumers through outstanding marketing and innovation platforms. To fuel this opportunity, we are combining our talent, capability and know-how across our integrated organisation.
How this function/team supports Carlsberg Britvic:
The Media and Social Community team is a cross-functional capability that exists to define the strategic direction for paid, owned and earned channels. It advises the business on all activity across awareness, consideration and conversion, championing creative excellence, ensuring alignment with overall marketing objectives and seeing channels within one connected ecosystem rather than siloed disciplines.
About this role:
The Social, Influencer and Community Manager is the guardian of all Carlsberg Britvic social media channels.
Responsible for driving social media strategy, the Social, Influencer and Community Manager will leverage their expertise in social media platforms and technologies, supporting Carlsberg Britvic's portfolio of brands to maximise their social media presence, increase consumer engagement, cultivate thriving online communities and deliver channel excellence.
The Social, Influencer and Community Manager is instrumental in shaping the way the Carlsberg Britvic brands connect with audiences. Working cross functionally with internal Brand Marketing teams, Ecommerce and external partner agencies, the Social, Influencer and Community Manager will consult on best-in-class execution, bringing deep platform knowledge, strategic thinking, cultural relevance and creativity to everything they do, ensuring impactful and cohesive comms.
Key responsibilities:
* Sets the strategic direction and point of view for Social Media Marketing at Carlsberg Britvic, working with peers to curate the long-term vision.
* Defines and creates business purposes, recommendations and channel playbooks and governance for Carlsberg Britvic's current social media platforms, including Facebook, Instagram, LinkedIn, YouTube, Tik Tok, X and Pinterest and provides points of view on new and emerging channels and technologies.
* Collaborates cross-functionally to define the strategic direction for paid, owned and earned, advising on all activity across awareness, consideration and conversion, championing creative excellence and ensuring alignment with overall marketing objectives.
* Provides counsel to Internal Consumer Engagement team and external partner agencies on community management, social listening, issue monitoring and proactive responses, encouraging their contribution to best practices and ensuring cultivation of a vibrant and loyal online community.
* Partners cross-functionally to develop a pipeline of test and learn opportunities to unlock local social media growth drivers.
* Partners collaboratively with Carlsberg Group (aka the global team) to ensure successful roll out of global social listening and management tools across GB market and brands, implementing technology best practices and centralised reporting dashboards and templates.
* Drives social media innovation by identifying emerging trends, testing new formats and platforms, and leads continuous learning initiatives to upskill internal teams, keeping Carlsberg Britvic's brands culturally relevant and forward-thinking.
* Owns the day-to-day management and strategic partnership of external social media agency, ensuring alignment on Carlsberg Britvic's marketing objectives, consistent brand operations, continuity of brand identity and voice across the portfolio and delivery of high-quality, best-in-class content across all channels.
* Collaborates with Internal Communications and Corporate PR to develop and execute real-time social media crisis response strategies, ensuring consistent, timely, and brand-aligned messaging across channels.
* Owns the operational aspects of all Carlsberg Britvic social media accounts. This includes login access, centralised business manager access, ad accounts, and billing.
Knowledge, skills & experience required:
We're looking for a Social, Influencer and Community Manager with market-leading knowledge of the local and global social media landscape, and with clear understanding and a strategic point of view on the paid, owned, and earned ecosystem. A passion for building and nurturing social communities will be matched with an interest and curiosity into the wider landscape and role that brands play in consumers' lives.
This is an advisory role, working across the full portfolio of brands and as such, the Social, Influencer and Community Manager will be required to flex in skillset to meet the changing needs and demands of the brands within the portfolio, supporting multiple projects, campaigns and stakeholders.
Key Behaviours:
* We live by Semper Ardens (always burning) and constantly strive for the extraordinary. We challenge the status quo, set stretched ambitions and innovate to build beyond our time.
* We foster an environment of positive energy and compassion. We practice compassion, equity, and inclusion, embrace diversity of thought, and celebrate success.
* We are passionate about the consumer in everything we do. We act as passionate brand ambassadors, creating value for consumers in all we do.
* We decide fast and deliver with excellence. We build trust to learn from failures and drive innovation, empower people, and prioritise speed over perfection.
* We empower, support, and grow our people to reach their full potential. We invest in growing our people and creating mutual opportunities to learn, grow, and deliver.
* We're courageous – Self-confident and belief in your own ability. Always objective and compassionate. Able to get involved, give opinions, debate and share views with range of stakeholders and forums. Communicates with lasting impact across a range of audiences.
* Act with pace - looking ahead and seizing new opportunities. Cut through complexity, responding to opportunities or challenges with agility and pace. Listens to understand, identifying solutions that are needed to be delivered.
* We care – Cares about our brands, our role in society and our impact on the planet. Committed to the health and happiness of yourself and each other. Gives and welcomes feedback as a way of working. Demonstrates resilience and cares for themselves.
* Own it – Takes ownership for delivery of outcomes and makes things happen where change is needed. Takes responsibility for how they work, show up and take accountability. Doing the right thing for the right reasons, in the right way. Saying what you mean and do what you say.
* Stronger together – Open, collaborative and inclusive, respecting and learning from each other's unique contributions, while celebrating a collective success. Uses their strong network to deliver – supporting others and asking for support themselves. Creates collaborative partnerships across teams