We are currently recruiting for a Head of Brand Marketing role in our rapidly expanding start-up based in Notting Hill, London.
bloobloom was created to change the way people buy their glasses by rebuilding the entire experience. In a market populated by dinosaurs, we’re putting design and technology back at the heart of the process of buying a pair of glasses, making the journey fun and exciting without costing a small fortune.
At bloobloom, we also want the right choice to be as easy as wearing a great pair of glasses. That’s why we only partner with ethical factories, we are climate-neutral certified, and we donate a pair to someone in need for every pair we sell.
If you have a cool personality and want to work with other awesome individuals for a great company, this is the job for you!
Key Responsibilities:
* Work with the senior team to define our global brand marketing strategy
* Leading and owning bloobloom’s brand vision and positioning, ensuring consistency across all channels
* Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty
* Experiential marketing: concept and manage seasonal and in-store events including workshops, Q&As, branded partnerships, charity/community events, new store openings, store anniversaries and monthly themed events
* Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI
* Coordinate the proper execution of marketing campaigns by closely leading internal and external teams
* Overseeing bloobloom’s social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies
* Developing and implementing strategies for user-generated content (UGC), influencer partnerships and brand partnerships to amplify the brand’s reach and authenticity
* Driving community-building initiatives to create deeper emotional connections with bloobloom’s audience
* Develop effective resources, tools and processes to execute marketing activity
* Help develop the brand and ensure consistency across all marketing touchpoints
* Maintain excellent industry knowledge, bringing a deep understanding of both our customers and competitors
* Build and develop a talented and successful digital marketing team
* Work as part of the senior team to drive growth and profitability across the business
Essential Skills & Experience:
* 8+ years of experience leading highly engaging consumer brands, with extensive experience in the fashion industry
* Demonstrated success managing and scaling social media and community engagement strategies
* Expertise in brand-building, positioning, and storytelling
* Strong understanding of social media platforms, trends, and best practices for engaging audiences
* Customer-obsessed with a passion for delivering exceptional brand and social media experiences
* Hands-on, outcome-oriented and data-driven mindset
* Excellent interpersonal and communication skills, including recruiting, managing and developing staff
* Experience interacting with board-level stakeholders
Key Benefits:
* Opportunity to join a fast-growing and ambitious start-up
* Work with a friendly team of highly experienced and motivated individuals
* Significant Board and Executive Committee exposure
* An environment where you can actually have an impact
* Excellent salary + equity
Further Information:
* Employment Type: Permanent - Full time
* Location: London HQ