As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance. Job Purpose To support the Store Manager in all aspects of boutique management including sales performance, team leadership, operations, and client engagement while acting as a role model of Longchamp’s values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service. Key Responsibilities Team Leadership & Development Lead and motivate the sales team during daily operations Support recruitment, onboarding, and training of team members Conduct daily briefings, performance coaching, and mentorship Create a motivating environment focused on team growth and development Act as the Store Manager in their absence, ensuring leadership continuity Client Experience & Clientelling Maintain the highest standard of personalized luxury service Encourage and monitor CRM engagement, including new client capture and VIP retention Resolve elevated client concerns with professionalism and brand alignment Coach staff on building long-term customer relationships through exceptional service Sales & Commercial Objectives Support the achievement of daily, weekly, and monthly sales goals Monitor individual and team KPIs; drive improvement through action plans Identify commercial opportunities on the sales floor and in client behaviour Ensure full engagement in store campaigns and product launches Operations & Compliance Oversee stock management, deliveries, and transfers Ensure store opening, closing, and cash-handling procedures are executed properly Uphold loss prevention protocols and ensure audit compliance Assist with workforce planning and administrative tasks as delegated Visual Merchandising & Brand Representation Ensure consistent adherence to visual merchandising guidelines Collaborate with VM team to execute floor set changes and in-store animations Maintain a premium environment reflective of the brand’s aesthetic Support the integration of marketing and visual initiatives into the store experience Key Performance Indicators (KPIs) Achievement of store and individual sales targets Client retention, CRM capture rates, and VIP contribution Mystery shopper results and client feedback scores Staff training completion and performance progression Inventory accuracy, stock loss, and shrink prevention Compliance with visual standards and store audits Floor efficiency and productivity (coverage, conversion, ATV, UPT) About You Skills & Qualifications 3–5 years of experience in luxury or premium retail At least 1–2 years in a supervisory or assistant management role Strong leadership and coaching skills Proficiency in sales reporting, CRM, and inventory systems Excellent communication and interpersonal abilities Fluent in English; other languages a plus Proficient in MS Office and retail POS platforms Person Specification Professional and refined presence with a client-first mindset Solution-focused, adaptable, and calm under pressure Motivated by results and team success Leads by example with integrity and consistency Flexible and willing to work evenings, weekends, and holidays as needed About The Company Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the L About the Company Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal. Longchamp embraces five core values: Elegance – Providing a refined and polished customer experience Authenticity – Acting with honesty and professionalism Creativity – Encouraging innovation and fresh thinking Quality – Striving for excellence in service and product Sustainability – Committing to thoughtful, responsible business practices The Assistant Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.