Who you are
* If you're ambitious, creative, and love seeing the impact of your work on real sales results, this role is a perfect fit
* Be naturally curious and keen to learn from the wider team
* Have strong copywriting skills and an excellent eye for detail
* Be a strong communicator and comfortable collaborating with stakeholders from diverse backgrounds and seniority levels
* Be well organised, able to effectively manage their time in accordance with priorities
* Be curious about AI, specifically interested in how it can automate and personalise content at scale
What the job involves
* We are looking for a Marketing Executive to drive our increasing focus on supplying the sales team with warm leads
* This is a hands-on role where you'll manage the email channel by writing compelling campaigns, experimenting with personalisation, and using data to constantly improve performance
* Working closely with our sales team, you'll make sure they have a steady pipeline of high-quality leads
* You'll also get the chance to test new ideas (like AI-driven automation and targeting) and play a key role in shaping one of our most important lead generation channels
* Plan, build and send email campaigns that create engagement and deliver warm leads for the sales team
* Track campaign performance (open rates, click-throughs, conversions, A/B tests) and use insights to improve targeting, content, and timing
* Write and edit on-brand, high-impact email copy that gets attention and drives action
* Test new ideas—including personalisation at scale and AI tools—to keep our approach fresh and effective
* Working with core channel (and compliance/brand) stakeholders to deliver the first version of email copy for each campaign, leveraging insights from monthly call listening
* Partnering with relevant sources to collect a repository of competitor creative inspiration
* Provide monthly reporting on campaign results and creative testing
* Maintain audience lists and manage unsubscribes (a bit of SQL is required, but we are happy to upskill this area)
* Optimise and maintain our CRM (HubSpot), making it easier for the sales team to identify opportunities
* Supporting the Demand Generation Manager on key day-to-day activities, which may include: warm lead provider management, inbound lead screening, Account Based Marketing support, and intent score modeling
* Be confident in analysing email campaign performance (e.g. open rates, click-through rates, conversions, A/B test results) and using this data to recommend and implement improvements to subject lines, content, segmentation, and send times to drive engagement and ROI
* Be at the centre of sales growth—your campaigns will have a direct, visible impact on revenue
* Work in a fast-growing business where you'll be trusted to take ownership from day one
* Collaborate closely with a dynamic sales team and see how your work drives real results
* Get hands-on with new marketing tools and approaches, from AI personalisation to advanced CRM optimisation
* Clear opportunities for career growth, with a path into marketing leadership
The application process
* We're open-minded, so definitely include your salary goals with your application
Benefits
* Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
* Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
* Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
* Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
* Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
* Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development