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Agency & Client Side - Growth Marketing - Performance Marketing - Media Planning
Digital & Retention Manager
Leading Wellness & Lifestyle Brand
London - office based
Join one of the UK’s fastest-growing wellness brands, known for disrupting the industry with innovative products and a passionate loyal customer base. They’re on a mission to help people build healthier habits and are now looking for a Digital & Retention Manager to take their digital strategy and customer experience to the next level.
In this role, you will:
* Develop and deliver creative digital campaigns across paid channels (Google, TikTok, Meta), driving growth and customer acquisition
* Own email, SMS, and retention strategies - from welcome flows and abandoned carts to loyalty programs and long-term customer engagement
* Optimise the website experience through A/B testing, cohort-based journeys, and retention-focused features
* Support the growth of the Amazon channel through campaign execution, content optimisation, and performance monitoring
* Enhance the post-purchase journey, building brand loyalty and community engagement
* Collaborate closely with founders and senior leadership, bringing data-driven insights and creative strategies to the table
You’ll bring:
* 3+ years’ digital marketing experience in a high-growth D2C business
* A strong track record in creative campaign strategy and performance optimisation
* Hands-on experience with email/SMS marketing platforms and eCommerce optimisation (Shopify)
* A data-driven mindset with confidence in testing, reporting, and deriving insights
* Structured, detail-oriented approach, thriving in a fast-paced, entrepreneurial environment
* Amazon marketing experience (desirable but not essential)
If you’re ready to own retention strategy and digital growth for one of the UK’s most exciting consumer brands - get in touch!
SPONSORSHIP NOT AVAILABLE FOR THIS ROLE
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Wellness and Fitness Services and Health and Human Services
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