Overview
Join to apply for the Marketing Executive role at St Albans Community Bank.
What difference will you make?
While the initial development of new and/or improved analyses may involve several days work approximately during the first 4 weeks, the ongoing time commitment is likely to be half a day per week. This is a remote role with regular close contact (face-to-face and via Zoom/Teams); proximity to our base in Hertfordshire would be an asset for occasional face-to-face meetings.
What are we looking for?
Skills & Knowledge Required
* Familiarity with one or more of the following analysis tools
* Google Analytics
* Facebook Ads Manager
* SQL
* Excel
* PowerPoint
Willingness to acquire familiarity with any of the above if needed.
Familiarity with (and ideally participation in) the main social media channels.
Although we operate in the not-for-profit financial sector (where there are regulatory rules which need to be observed), the skills we need can be from other consumer goods markets.
What will you be doing?
Reporting to the Marketing Director.
Key Responsibilities
* Improve existing processes for analysing and reporting data relating to our website and advertising
* Propose (and when approved) implement new processes to generate new/better information relating to our website and advertising
* Increase the depth and clarity of our reporting relating to our membership and suggest improvements to the Board.
* Liaise and provide guidance to volunteers working on community partnerships to help target their activity
* General Marketing Activity
* Assist the Marketing Director in updating website text, running our advertising campaigns and in generating marketing materials (leaflets, banners, etc.) as required.
Secondary and Longer Term
* Content creation Preparing new advertising creative, writing social media posts, articles for newsletters, etc. to help us achieve our marketing objectives.
* While not essential, the ability to use photography and videography to enhance content would be useful.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
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