Overview
A Bit About The Role. We are on the lookout for a Paid Social Creative Strategy Lead to join our Marketing Growth Team. As a direct-to-consumer e-commerce business, driving growth through our digital marketing endeavours is crucial. Our goal is to establish ourselves as the leading fresh dog food company in Europe, maintaining a strong growth trajectory over the next 5 years. The Paid Social Creative Strategist will own the strategy, delivery and performance of paid social creative across Meta and TikTok. This role sits within the UK Marketing team and is pivotal for scaling creative output while improving creative performance and quality. The role acts as the central owner between creative, media and insight, managing multiple work streams (including in-house, agency and UGC resource), enabling creative sharing across international markets, and ensuring paid social creative drives efficient customer acquisition.
Responsibilities
* Scaling creative output & quality: Build and manage systems, frameworks and processes that increase creative output without sacrificing quality or performance. Ensure concepts, hooks and formats are repeatable, scalable and insight-led. Raise the overall creative bar through strong briefing, feedback and iteration.
* Channel expertise (Meta & TikTok): Act as the creative expert for Meta and TikTok, with strong understanding of platform best practices and algorithm needs. Ensure creative is optimised for placements, audiences and delivery signals. Continuously evolve creative approaches in line with platform and format changes.
* Creative strategy, briefing & feedback: Develop clear creative strategies, concepts and testing hypotheses grounded in performance insight. Write strong, actionable briefs defining hooks, angles, messaging and formats. Support the development of compelling early-frame hooks. Provide clear, performance-focused feedback across all creative work streams.
* Performance insight & optimisation: Analyse creative performance across key metrics (e.g. CTR, CVR, CPA). Distil performance data into clear, actionable insights. Feed learnings directly into future briefs, test plans and creative iterations. Work closely with Paid Media teams to scale winning creative effectively.
* Project, stakeholder & work stream management: Manage multiple creative work streams, ensuring alignment on concepts, priorities and timelines. Coordinate delivery across internal teams, external agencies and creators. Ensure creative is delivered on time, to brief and against performance goals.
* Agency & people management: Manage a creative agency as a dedicated paid social creative work stream. Line-manage a direct report focused on generating UGC content via creators. Set clear priorities, standards and development goals across teams.
* International creative sharing: Ensure paid social creative assets, frameworks and learnings are shared effectively with international markets. Support local adaptation while maintaining performance intent and quality standards.
Qualifications
* You possess deep knowledge of Meta and TikTok creative best practices and algorithm requirements.
* Strong creative strategy and briefing capability.
* Proven ability to scale creative content while improving performance outcomes.
* Strong project, stakeholder and agency management skills.
* Experience line-managing creative or content-focused roles.
* You are highly analytical, with the ability to turn performance insight into action.
About us
Butternut Box is a B-Corp certified company focused on healthy, natural, freshly prepared dog food delivered in perfect portions. We believe in sustainable impact and a positive work culture where people and product matter. We aim to feed dogs everywhere and are building a diverse, inclusive team to achieve this.
What we offer
* 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
* 5 paid 'paws' days per year for learning and wellbeing
* £500 personal learning & development budget
* Employee discount
* Enhanced parental leave (52 weeks maternity leave, 26 weeks paid; 6 weeks paternity/secondary leave)
* Cycle to work scheme
* Pension with NEST
* Private Medical Insurance (AXA) and Private Dental Insurance (Bupa)
* Fertility treatment and pregnancy loss leave
* Paid sabbaticals for squad members with 5+ years of service
* Discounted gym access
* Office dogs and a collaborative work environment
Note
Butternut Box is an equal opportunity employer. We value diversity and inclusion and are committed to improving our social and environmental performance as we grow. We welcome people from diverse backgrounds and experiences.
#J-18808-Ljbffr