Our client is a leading EdTech company helping schools, multi-academy trusts, and school caterers streamline payments and parent communication. Their mission? To ensure every child can enjoy lunch time, go on adventures, and take part in the things that make school special-while helping schools run smoothly and keeping parents informed. Last year, they supported over 2,000 schools across England, processing 49 million school meals, enabling 67,000 school trips, and handling over 8 million transactions-all through their platform. The Opportunity They are seeking a Head of Sales to join their senior leadership team. You'll be responsible for leading our sales function, developing and executing strategies to drive revenue growth through new customer acquisition and account expansion. This is a high-impact role, pivotal to our next phase of growth. More than a sales role, this is a chance to make a real difference-helping schools and caterers create richer experiences for children by ensuring they have access to meals, trips, and activities that matter. Key Responsibilities Develop and deliver a clear sales strategy to grow revenue through both new business and existing accounts. Lead, coach, and inspire our experienced sales team to hit ambitious targets and continuously improve performance. Collaborate closely with Marketing, Product, Customer Support, and Operations to align sales activity with company-wide goals. Enhance and maintain our Salesforce processes to drive operational efficiency and ensure data integrity. Identify new market opportunities, stay ahead of sector trends, and build competitive advantages. Define and track key metrics such as revenue growth, conversion rates, average revenue per customer, and ARR. Design and implement account management strategies to maximise client value and unlock expansion opportunities. About you Proven experience in a senior sales leadership role (e.g. Head of Sales, Sales Director) within a SaaS environment. Background in EdTech is a strong plus, though we welcome applications from leaders in other SaaS sectors. Demonstrated success in driving significant revenue growth and building high-performing sales teams. Strong commercial and analytical mindset with hands-on experience using Salesforce to optimise sales processes. Experienced in working cross-functionally with teams such as Marketing, Product, and Customer Success. Strategic and tactical-you can define the big picture and aren't afraid to roll your sleeves up to get things done.