Central Employment are working with a leading Technology provider, as they look to expand there in-house marketing function, appoint a B2B Content Strategy Lead. Were seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences. Youll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams. Key Responsibilities: Content Strategy & Planning Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys Own the end-to-end content roadmap across awareness, consideration, and conversion stages Build scalable content frameworks that support product, campaign, and brand initiatives Create compelling, insight-driven thought leadership that positions the business as a market authority Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes Establish clear, consistent messaging frameworks across all channels and touchpoints Performance & Optimisation Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation Monitor, analyse, and report on content performance using digital analytics tools Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI Cross-Functional Collaboration Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns Align content with media strategies to maximise reach and conversion efficiency Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities Content Governance & Best Practice Establish best practices in content creation, SEO, and digital storytelling Ensure consistency in tone, voice, and brand positioning across all outputs Manage external agencies or freelancers where required Key Skills & Experience Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector Demonstrated success in creating high-performing content across the full marketing funnel Strong experience in developing: Thought leadership programmes Campaign content strategies Messaging and positioning frameworks Solid understanding of SEO, content optimisation techniques, and performance analytics Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment Data-driven mindset with the ability to translate insights into actionable content improvements Excellent stakeholder management and collaboration skills Strong commercial awareness and understanding of how content drives pipeline and revenue Desirable Experience Experience in SaaS, Technology, or B2B services Familiarity with marketing automation and CRM platforms Experience managing content teams or external agencies