Overview
B2B Lead Generation Manager (London/Hybrid, UK) – Parking Network B.V.
We are looking for a dynamic, data-driven B2B Lead Generation Manager to lead ABM, paid lead generation, cold email campaigns, and landing page optimisation, leveraging automation and AI to build sharp, multi-channel strategies that engage, qualify, and nurture leads. You will work closely with our sales, product, and data teams to translate lead generation efforts into tangible results.
What You’ll Do
* Develop and execute lead generation strategies across ABM, paid channels, cold email, and landing pages.
* Manage campaigns end-to-end, from budgets and targeting to performance analysis.
* Continuously optimise landing pages to boost conversions.
* Use analytics to identify trends, refine tactics, and deliver actionable insights.
* Collaborate across teams to align lead generation with broader business goals.
* Harness AI tools to stay ahead in B2B lead generation.
What We’re Looking For
* 4+ years’ experience in lead generation or performance marketing.
* Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.
* Strong data analytics skills and proficiency with A/B testing.
* Entrepreneurial mindset, curious and proactive.
* Excellent prioritisation and collaboration skills.
Benefits
* Competitive salary
* Hybrid working – 3 days in our Stratford office
* 24 days annual leave (plus Birthday off!) – increasing after 3 years
* Enhanced maternity/paternity leave
* Gym membership (PureGym or discounted options)
* Cycle scheme & tech scheme
* Health cash plan & mental health support
* Pension via Nest
* Lifestyle savings via Vivup benefits platform
Locations: YPS, London, UK
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