Salary: DOE; £60-75k Reports to: Head of Marketing (dotted line to CMO) Location: Hybrid (in-person at Canary Wharf office, 1-2 days per week) ✨Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare✨ At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation. What we are looking for? We’re looking for a Brand and Content Lead to shape and have ownership of the narrative, tone, and editorial quality across Care ADHD. This is a senior creative leadership role centred on direction, judgement, storytelling, clarity, and standards - not high-volume writing. You’ll focus on setting the bar, not churning out copy. You’ll lead and line-manage a small, high-impact creative team, including our contract Writer, contract Designer, and a trusted group of freelancers. You’ll define how Care ADHD shows up in the world, balancing empathy with precision so our communication is clear, accurate, trustworthy, and consistently aligned with the brand and narrative direction set by the CMO. You’ll own content strategy end-to-end: safeguarding brand consistency, building communication systems that scale with the business, and raising the standard of writing across the organisation. Partnering closely with teams across Marketing, Product, Partnerships, Clinical, Tech, and Operations, you’ll ensure our communication supports understanding, builds trust, and removes friction throughout the parent and patient journey. Alongside the CMO, you’ll be the editorial “north star” for Care ADHD - ensuring we show up with clarity, coherence, and confidence at every touchpoint. For clarity around this role, your responsibilities will not include: Writing every piece of content. Designing visual assets (freelancers handle this). Social media management or day-to-day comms executor for every touchpoint. Being the sole owner of patient or operational comms - you set frameworks for others. Being a PR spokesperson - you support narrative, not media-facing work. Being a bottleneck for every approval - you build systems others can follow. What You’ll Be Doing: Key Responsibilities: 1. Brand and narrative leadership: Evolve the company’s narrative architecture in alignment with direction set by the CMO. Build and maintain tone of voice guidelines, messaging frameworks, naming conventions, and key vocabulary/terminology choices. Ensure consistent use of narrative and tone across channels, materials, and touchpoints. 2. Content strategy and editorial leadership Lead our content strategy: editorial calendars, thematic cycles, and priority messages across services. Oversee the creation of high-quality, multi-format content: guides, articles, FAQs, scripts, email journeys, landing pages, social content, and stakeholder materials. Set editorial standards and maintain a coherent narrative across funnel stages and service lines. Use insight, parent feedback, and data to strengthen clarity, accessibility, and impact 3. Patient, parent and clinical communications Partner with Clinical and Operations to ensure comms are accurate, supportive, and expectation-setting. Develop templates, frameworks, and writing tools that help non-marketing teams communicate clearly and consistently. Provide editorial oversight for regulated or sensitive communication, ensuring governance and tone are maintained 4. Service launches and proposition storytelling Lead narrative development and content execution for new ND services and pathways. Work with the CMO and Head of Marketing to build clear, emotionally intelligent value propositions for primary audiences. Translate complex clinical or operational information into accessible, reassuring language 5. Reputation support, issues preparedness and PR collaboration Collaborate with the CMO and PR partners on narrative opportunities, positioning, and reactive comms. Support content needs during sensitive or high-stakes issues - providing clarity, control, and empathy. Ensure we maintain a consistent external narrative in all public-facing communication. 6. Creative leadership, AI fluency and freelance management Manage a flexible pool of freelance writers, designers, and creative specialists to deliver content and campaign assets. Write strong briefs, maintain workflow clarity, and ensure high standards across all content. Use AI tools intelligently - for ideation, structure, refinement, synthesis, quality checking, and efficiency (never as a replacement for human craft). Maintain governance: content libraries, version control, review processes, ownership models To thrive in this role you’ll need: 6–10 years in brand, content, editorial, or communications roles. Exceptional writing and editing ability, with a clear, empathetic style. Proven experience shaping tone of voice and brand narrative at scale. Strong editorial judgement; able to translate complex clinical/technical content. Comfortable using AI as a creative partner and workflow accelerator Experienced in managing freelance creatives and multi-format content production. Confident working in environments with sensitive topics or regulated oversight. Demonstrated ability to coach others in writing and raise organisational standards ✨What does Success look like? In the first 12 - 18 months, success will look like: Significant improvement in content quality, consistency, and pace. A unified brand experience across ND services. Clearer RTC vs private pathway differentiation and messaging. Strong content support for launches. Improved patient comms and reduced inbound volume from confusion or unclear expectations. Strengthened reputation through thoughtful, consistent editorial responses. A well-run freelance and AI-enabled content engine that increases output and quality without increasing headcount. Reduced dependency on senior leadership for content direction or rewriting. ✨ What We Value Care is at the heart of who we are - in how we support patients, and in how we treat each other as colleagues. We believe the way we show up for each other is just as important as what we do. Skills matter, but it’s our mindset and behaviours that protect the supportive culture we’ve built, and help us thrive together. We value: Kindness - treating colleagues, partners, and everyone we support, with respect and care. Transparency - being open and honest so that trust can grow. Reflection - pausing to learn from experience and improve together. Growth mindset - always welcoming feedback and challenges as opportunities to develop. Accountability - taking ownership of our actions and outcomes, not to assign blame, but to learn, adapt, improve, and move forward. Solution-seeking - focusing on constructive ways forward, even when things are tough. Collaboration - sharing ideas, supporting one another, and celebrating collective success. What You Can Expect from Us Competitive salary £60,000 - £75,000 dependant on experience Work Hybrid, with 1-2 office days per week in Canary Wharf and remote days from home in the UK 33 days holiday (plus UK public holidays) Team get-togethers A paid day off on your birthday Office equipment when you join Pension contribution Be part of one of the UK’s most ambitious HealthTech start-ups ️Our Hiring Process We aim to make our hiring process as streamlined as possible. Shortlisted candidates will have: A short Talent Call with one of our Talent Acquisition Specialists Successful candidates will move to a 2nd stage interview with the hiring manager Offer! (Some roles may require a short skills based assessment, this will be discussed during the talent call if applicable). Apply with Confidence Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement. If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply! At Care ADHD, we’re committed to building a diverse and inclusive environment. We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.