We're looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands - Vision for Education, ABC Teachers and Smart Teachers - to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.
Responsibilities:
* Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
* Use audience segmentation and profiling to tailor messaging and channels for key target groups.
* Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets.
* Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
* Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools.
* Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
* Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
* Report on campaign performance against KPIs, providing insights and recommendations for improvement.
Requirements and skills
* Degree in Marketing, Communications or a related field (or equivalent professional qualification).
* Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
* Strong copywriting, editing and proofing skills.
* Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
* Hands-on experience with HubSpot, email automation and social media management tools.
* Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
* Creative flair, attention to detail and the ability to manage multiple projects simultaneously.
Desirable
* CIM qualification in Marketing or Digital Marketing.
* Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.