Digital Marketing Manager - Affiliates & Meta
Contract type: Permanent
Location: Hatfield (Hybrid working - 3 days in the office)
Working hours per week: 40 hours
Level: Manager
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re also on a mission to empower our business with smart technology; we've recently launched our AI Academy, providing a tailored AI learning journey for every colleague.
We’re Ocado Retail, a market‑leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same‑day grocery delivery service.
About the team and the role
The Digital Marketing team is responsible for new customer acquisition and early customer retention across all channels. The Digital Marketing Manager will develop and execute new customer acquisition campaigns across Paid Media channels. This hands‑on role requires in‑depth digital marketing expertise, experience supporting performance‑focused campaigns across the marketing mix, with management of multi‑million‑pound annual budgets and a can‑do attitude.
A key aspect of the role is strategising, launching and optimising campaigns. They will work closely with the Digital Campaign & Martech teams as well as our internal creative partner, to create and optimise digital campaigns that align with our strategic goals of driving new customer acquisition, ROAS and LTV.
What you’ll do
* Lead on the strategy for paid media channels. Launch, monitor and optimise campaigns across the channels, to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA (cost per acquisition)
* Test and launch new publishers/platforms to reach new audiences and drive incremental gains for the business
* Develop channel testing frameworks and partner closely with our Econometrician, MarTech team and Insights to drive the test and learn agenda
* Reporting – pull data for daily, weekly and monthly reports for both creative & performance. Working with them Insights & Econometric teams to track and analyse campaign performance
* Creative asset management, working closely with the Digital Campaign and in‑house creative teams, for delivery on Partnership ads
* Understand Ocado’s customer segments – what makes them tick and how we can acquire and retain more of our priority segments
* Ad‑doc tasks across the wider Digital Marketing team such as raising POs & invoicing
Who you are
* Proven experience of hands‑on, dedicated experience managing and optimising significant budgets across Paid Media channels. Agency or in‑house experience is acceptable
* A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
* Data‑driven with strong analytical and problem‑solving skills
* Collaborative – you possess excellent communication skills, capable of building productive relationships across the organisation
* Curious & eager to learn – you are naturally inquisitive and keep to up to date with the latest industry trends and news
* Proficiency in Excel / Google sheets
What’s in it for you
By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail. You'll also be part of our AI Academy, a dedicated learning journey designed to empower every colleague with the smart technology skills of the future.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market‑leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Everyone's welcome
We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at careers@ocadoretail.com and we’ll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.
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