Global Marketing Manager - Consumer Audio
Are you an audio fan? Or do you have extensive consumer electronics marketing experience? We need candidates who have either scaled global marketing for upcoming consumer electronics challenger brands or savvy marketers who have more sets of headphones than most of us have had hot dinners (know their Bang & Olufsen from their Sonos).
If you are passionate about sound, know your frequency from your bit depth, or have experience in a senior B2C brand/marketing role at a consumer electronics challenger brand, then we would love to hear from you. We have been retained to work on a fantastic Global Marketing Manager opportunity at one of the UK’s fastest-growing challenger consumer audio brands.
This role will be heading up and growing a small team of up-and-coming marketers with the ‘simple’ task of raising the brand's profile across the globe to support their retail sales. You must have extensive evidenced experience of growing brands internationally, with particular focus on social media, PR, brand partnerships, sponsorship and retail activation.
We are happy to consider people already operating in a similar level of position, or candidates with some team management experience, loads of fantastic ideas and ambition, seeking the opportunity to push their career to the next level.
What will the Global Marketing Manager be doing?
* Brand Direction – Define and evolve the brand to stand out in a crowded consumer landscape by assessing and analysing the existing brand strategy vs competitors in order to unlock opportunity.
* Marketing Strategy – Develop and deliver a creative seasonal marketing calendar aligned to drive awareness, desirability and sell-through
* Retail Activation – Create compelling pitch decks, toolkits and marketing moments that help secure shelf space and support sell-out
* Team & Agency Management – Lead and grow the internal creative team whilst driving the effectiveness of external agency relationships
* Social, Content & Community – Oversee social media and content activity and ensure presence, tone of voice, and engagement are relevant and engaging to younger audiences
* Partnerships & PR – Drive consumer, trade PR and influencer partnerships and media relationships that build cultural credibility
* Sponsorship/Charity - Identify key sponsorship/partnership opportunities both with existing customers (retail activation) and external teams/events/causes
* Creative Leadership – Manage the design team to produce bold, consistent and high-impact visual content. Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing materials
To apply you must be a B2C-focused brand marketer with creative ideas, a portfolio of work, and a real ability and aptitude for increasing consumer engagement and brand positioning through innovative marketing strategy. Whilst there is a very strong preference for a candidate with a true passion for audio products as well as the relevant B2C marketing background, but outside of this we will consider applicants with extensive consumer electronics marketing/brand experience. If you do not bring either of these elements to the table, we unfortunately won’t be able to consider your application.
This is a fantastic opportunity for an experienced marketer to step into a position at an innovative organisation going from strength to strength. The role would be hybrid based out of Cambridge, ideally 3 days per week. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.