Paid Media Specialist – B2B SaaS Scale-Up Location: Manchester (Northern Quarter, 2 days per week in-office) Salary: £40,000–£45,000 (stretch possible for the right candidate) Contract: Full-time, permanent The Business Forward Role are currently partnering with a fast-growing B2B SaaS business that secured Series A investment last year and is now scaling its commercial and marketing functions. The company operates in a specialist niche within the manufacturing and technology space, delivering innovative software to organisations. They've seen strong growth in recent months, with a new executive team in place and an ambitious roadmap ahead. This is a brilliant opportunity to join at a pivotal stage and take ownership of a key area of their digital marketing strategy. The Opportunity This is a hands-on role where you'll have the chance to: Shape the paid media strategy from scratch. Test, optimise, and scale campaigns across Google Ads, Display, and LinkedIn. Experiment with new platforms such as TikTok and YouTube. Partner with our SEO agency to create a joined-up acquisition engine. Report on performance and focus on measurable results: MQLs, CPL, CPA, and ROAS. You'll work directly with a dynamic Head of Marketing and be a key hire in a small but growing team. This role is ideal for someone who thrives in a scale-up environment and is excited by the opportunity to make a visible impact. What We're Looking For Proven experience running B2B paid media campaigns (SaaS preferred but not essential). Hands-on expertise with Google Ads, Display, and LinkedIn Ads. A data-led marketer who understands ROAS, CPA, and CPL. Proactive and creative — loves testing new ideas and approaches. Comfortable in a fast-moving, high-growth business. Collaborative and keen to work closely with SEO, product marketing, and wider commercial teams. Why Apply? Join a high-growth SaaS scale-up backed by Series A investment. Be part of a small, ambitious marketing team where your work has direct impact. Culture of support and development — regular 1:1s, opportunity to grow your role. 25 days holiday bank holidays, perks platform, and regular social events. Vibrant office in Manchester's Northern Quarter (2 days a week) with flexible hybrid working. The Process 30-minute video call with the Head of Marketing Task presentation in-office This is a rare opportunity to step into a scale-up at the perfect time — with Series A secured, growth accelerating, and paid media ready for a specialist to take ownership. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.