Head of Marketing Job Specification
Marketing and Operations Executive
Norwich (on-site)
Overview:
In this role you will oversee, plan, execute and analyse all of the B2B and B2C marketing functions across multiple platforms. This is a hands-on role, where you will lead all the marketing functions, with the potential to expand the marketing team in the future. This position is well-suited to an experienced full-stack marketer, who has a proactive approach and is experienced within a fast-paced environment.
Key Responsibilities:
Produce content for and manage all social media platforms
Make edits and additions to website content (WordPress)
Manage email automations and campaigns
Manage internal communications
Produce sales support material
Drive sales activity through campaigns
Advertise internal vacancies
Work with and report back to the leadership team to hit key business goals
Lead training sessions for the sales team on marketing-related activities
Working with the leadership team to produce internal presentations
Liaise with external account managers
Analyse performance of marketing budget and suggest edits
Assist with IT and software issues
Help cleanse and maintain the quality of our database within our CRM
Contribute to the overall direction of the business
Desirable Skills/Experience:
Experience using CRM platforms
Experience using email automation software
Experience editing content using WordPress
Experience on graphic design platforms such as Canva
Experience within the recruitment or sales industry
Experience coaching and upskilling colleagues
Marketing-related qualifications
Required Skills/Experience:
A minimum of 1 years' experience within a marketing role
Proven experience leading multi-channel marketing campaigns
Ability to balance multiple projects at once effectively
Proactive worker with confidence in their own abilities
Ability to work 5 days per week from Norwich office (on-site)