The marketing team is fast-paced, collaborative, and data-driven. Attention to detail, strong communication, and teamwork are critical in this position. This role will not only work with the other teams in the marketing department but cross-functionally with sales, customer success, and product.
Responsibilities:
Account-Based & Industry Research
1. Conduct account, persona, and industry research to support ABM programs
2. Build insights that inform targeting, messaging, and campaign strategy
3. Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
Nurture & Lifecycle Programs
4. Update, optimize, and elevate existing nurture programs across the funnel
5. Assist with drafting and refining email and landing page copy
6. Use performance data and feedback to support continuous improvement
Campaign Support
7. Support planning and execution of always-on and aircover campaigns
8. Contribute ideas for messaging, tactics, and creative concepts
9. Help maintain consistency across GTM groups, channels, and regions
Marketing Technology & Execution
10. Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
11. Create and update landing pages in Folloze, including supporting personalization efforts
Planning & Enablement
12. Maintain the campaigns and events calendar to provide visibility across the company
13. Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them