Overview
Product Manager, Emergency Care Transport - UK&I at Stryker. This role involves developing marketing plans, product positioning, market research, pricing strategies, and collaboration with engineering, manufacturing and sales to develop or enhance products and product lines. The role requires UK & Ireland travel and regular visits to the head office in Newbury with occasional international travel; the estimated travel is 30% and the role can be based from home with visits to the head office.
What you will be doing
* Develop Commercialization / Annual Marketing Plans that demonstrate the size of the opportunity in growth areas and the tactics to deliver on the opportunity. Build a commercial Sales & Annual Marketing Plan alongside the Sales Leadership Team. Communicate plans with the sales team, regional marketing teams and division to ensure opportunities are well understood and key stakeholders are aligned to execution plans.
* Continually monitor market size, share and trends to make recommendations on market opportunity and strategic focus areas, and incorporate them into marketing strategy.
* Gain market insights through VOC with customers, KOLs and organizations. Translate insights into future business strategy, and proactively partner with the sales team to adjust marketing strategy based on changes to healthcare environments or new VOC.
* Understand key competitors and their relative strengths/weaknesses; understand customer groups and why customers buy the product or service approach for the product or portfolio.
* Understand the different marketing channel strategies and associated business implications.
* Track and report results/KPIs to leadership and sales; understand competitive dynamics in the market.
* Articulate why the product or portfolio adds value or solves problems for the customer; create marketing strategies to enhance the relationship between the customer and the product or portfolio.
* Tie the business goal of the product or portfolio to the overall goal of Stryker; apply clinical knowledge in combination with technical knowledge to educate and articulate value.
* Work closely with sales training to set the sales training strategy for the product or portfolio; provide analytical support to set price; articulate desired communications outcomes with the MarCom team.
* Establish short-range and long-range improvement goals for the product management team and develop action plans to achieve those goals under guidance.
Who we want
* Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
* Effective communicators. People who can interpret information clearly and concisely communicate results and recommendations to stakeholders.
* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will need
* 3+ years of either marketing and/or medical device sales experience
* Excellent presentation and interpersonal communications skills
* Strong analytical and problem-solving skills
* Ability to manage multiple projects while delivering on established timelines
* Ability to be persuasive in the absence of organizational authority
* Must be able to understand and work within complex interdivisional procedures and policies
* Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
* A full, valid UK driver’s license
What we offer in return
We grow talent; we give you the opportunity to develop your career based on your strengths. Stryker is a career destination for engaged, passionate and talented people who are driven to seek the innovation, growth and opportunity that only we offer. We recognize achievement; we believe in rewarding our employees with competitive salaries and benefits packages and you will be rewarded additionally for over-achievement. You will be provided with a comprehensive induction and on-boarding programme, including full product training and will receive ongoing coaching and personal development.
About Stryker: Stryker is one of the world’s leading medical technology companies, offering a diverse array of innovative medical technologies in MedSurg, Neurotechnology, Orthopaedics and Spine, with products and services in over 100 countries. For more information, please visit www.stryker.com.
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