We're partnering with a fast-growing, consumer-facing brand at a pivotal stage of its development. Built around rewards and exclusive experiences, the business has a loyal and engaged customer base and is now investing further into CRM to drive retention and long-term loyalty.
Reporting into senior marketing leadership, you'll take full ownership of the CRM function - driving engagement, retention and lifetime value across email, SMS, push and direct channels.
Responsibilities
* Own and deliver the CRM strategy across the full customer lifecycle
* Plan, build and optimise campaigns and automated flows across email, SMS and push
* Develop customer segmentation to deliver targeted, personalised communications
* Manage and optimise a loyalty programme, creating mechanics that drive repeat engagement
* Set up and manage on-site competitions and prize draw experiences
* Analyse campaign performance and translate data into clear optimisation opportunities
* Oversee prize fulfilment, draw operations and customer communications
* Work cross-functionally with marketing, product and e-commerce teams
Experience Required
* Proven experience in a CRM, lifecycle or retention-focused role
* Strong hands‑on knowledge of email and SMS marketing platforms
* Data-driven mindset with strong reporting and analytical capability
* Experience with loyalty programmes, promotions or gamified/prize‑led products is a strong plus
* Highly organised and comfortable managing multiple workstreams in a fast‑paced environment
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