The Role
At Imperial Brands PLC, we’re seeking a Global Brand Manager ready to elevate two of our key global brands—Gauloises and Fine—to new heights.
We are a dynamic, fast-paced global FMCG company with a strong challenger mindset. Operating in over 120 countries, we own a powerful portfolio of international and local brands—including Gauloises and Fine—that have deep roots and cultural resonance. Our team is passionate about brand-building, innovation, and staying ahead of market trends.
If you're a strategic brand leader ready to influence global markets and build something meaningful, we'd love to hear from you.
Location: Bristol (HQs) - Hybrid
Principal Accountabilities
* Lead Global Brand Strategy: Own and evolve the global positioning of Gauloises and Fine to stay culturally relevant and commercially competitive.
* Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
* Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
* Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
* Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
* Relevant global brand marketing experience (client or agency side)
* Background in FMCG; regulated category experience is a plus
* Strong communication and stakeholder management skills across global teams
* Data-literate and strategic thinker with a flair for creativity
* Experienced in project management, budgeting, and commercial planning
* Fluent in English; additional languages (e.g., Arabic, French, German) are desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Everyone Belongs
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