Responsibilities
* Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs
* Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns
* Advise artists, managers, and internal marketing teams on digital best practice
* Analyse and interpret audience data to inform strategy and set KPIs
* Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets
* Work closely with the Creative Content Producer to deliver digital campaign assets
* Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns
* Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders
* Share case studies and best practices with local and global teams
* Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends
Qualifications
* Strong knowledge of social media and online promotion strategies
* Digital native; regular user of social media platforms and aware of trends, not just within music, but across the cultural landscape
* Understanding and working experience with advertisement and analytical instruments on each social media (Meta, YouTube, Tik Tok etc.)
* Extensive knowledge of the music market
* Ability to build creative and innovative artist development campaigns
* Data-driven & results oriented: the ability to analyse and use data to optimize development
* Structured, organised, ability to follow process and monitor budgets
* Knowledgeable ofmarket trends, music industry developments, digital innovations, digital marketing tools
* Excellent written and verbal communication skills
* Highly motivated and organised with excellent time management skills
* A team player with creative ideas and a positive attitude
* Contacts within digital marketing and tech are appreciated, but not essential
* Passion for music
Benefits
* Two remote working daysper week
* Pension plan with matched contribution up to 10%
* 25 days annual leave (with 1 day for your birthday, 1 moving house day, up to 3 compassionate leave days)
* Life assuranceand income protection
* Access toEutelmed, a digital mental health and well-being platform offering sessions with experienced psychologists
* Tailor-made training and coachingprograms
* 40% discount on gym membership and free sport classes
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
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