* Private Medical Insurance & Health Cash Plan
* 2 x Complimentary home match tickets
* Discounted Club Merchandise
RESPONSIBLE TO
Head of Commercial
RESPONSIBLE FOR
Ticketing & Retail Manager, Ticketing & Retail Supervisors and Assistants
KEY RELATIONSHIPS
Internal: Head of Departments, Finance & Football Administration
External: Football League, Other Clubs & Retail Partner
CONTRACT / WORKING HOURS
Permanent / Flexible 40 hours per week (including home fixtures)
LOCATION
THE ROLE
The Head of Ticketing & Retail will be responsible for overseeing all aspects of ticketing and retail operations (both in-store and online). This role will ensure a seamless customer experience whilst maximising revenue, driving innovation, and developing long-term strategies for growth.
ROLE RESPONSIBILITIES
* Lead and manage all ticketing operations, including pricing strategy, sales performance, and customer service
* Oversee the retail function in conjunction with the Retail Partner
* Develop and implement innovative strategies to increase revenue and improve supporter experience
* Analyse data and customer insights to optimise sales and engagement
* Ensure compliance with legal, financial, and data protection requirements
* Collaborate with marketing, operations, and finance to align strategies and achieve commercial targets
* Manage and motivate a dynamic team within the ticketing and retail operations, ensuring exceptional customer service while fostering a collaborative environment that drives efficiency, teamwork, and a seamless customer experience
About The Candidate
PERSON SPECIFICATION
* Proven experience in a senior role within ticketing (preferably within sport, but not essential)
* Strong leadership and people management skills
* Excellent analytical and problem-solving abilities
* Experience with CRM and ticketing systems
* Ability to thrive in a fast-paced, customer-focused environment
* Ability to work under pressure and to strict timeframes
About The Club
GENERAL STATEMENT
Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserves the right to remove this advert.
Due to high demand, the Club will be unable to respond to applicants who have not been shortlisted for interview.
SAFEGUARDING & WELFARE
The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and events at the Company. As part of its recruitment process, any offers of work involving working with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, contact, and nature of activity).
The Company may also conduct online searches of shortlisted candidates as part of safer recruitment procedures. Appropriate references will be required.
EQUALITY, DIVERSITY & INCLUSION STATEMENT
Swansea City AFC strives to ensure an environment where everyone's rights, dignity, and individual worth are respected. We take a zero-tolerance approach to discrimination. Equal Opportunity is integral to our recruitment process, and we welcome applications from all individuals who meet the core requirements of the role.
We particularly encourage applications from women, disabled people, and individuals from under-represented ethnic communities.
All appointments will be made based on merit of skill and experience relative to the role.
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