About Us – Fan Focused. Results Driven
At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.
Our name comes from the Japanese term gemba, meaning "the real place", which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.
We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.
If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba.
About the Role
We’re looking for a Digital Analyst to join our Data & Analytics team. We need someone who loves exploring data, uncovering insights, and translating it all into compelling stories that spark action.
In this role, you’ll work closely with our Strategy and Insights teams to execute high-quality client projects across the sport and entertainment landscape. You’ll analyse customer journeys, behaviour and first-party data to provide actionable insights using tools like GA4, Looker and Google Tag Manager. You’ll also contribute to shaping thought leadership in this space, while working with senior-level stakeholders to support digital transformation and strategy.
This is a great opportunity for someone who wants to take the next step in their career, with hands-on ownership of data strategy and the chance to make a genuine impact on how clients engage with fans.
Responsibilities
Data Analysis & Strategy
* Conduct audits and develop digital data strategies for major brands and rights holders
* Analyse digital journeys and behaviour to uncover audience insights and market trends
* Translate complex data into meaningful recommendations that influence business decisions
Client Storytelling & Visualisation
* Deliver clear, engaging data narratives and visual reports tailored to a range of stakeholders.
* Support the preparation of insight-driven documents for presentations, workshops, and planning.
* Contribute to internal thought leadership and industry innovation.
Technical Skills & Collaboration
* Work hands-on in GA4, Looker GTM, BigQuery, and other digital analytics platforms
* Collaborate across strategy, creative, and tech teams to integrate analytics into campaign development
* Support API integrations, segmentation and first-party data strategies
About You
Experience & Background
* 2+ years as a Digital Analyst (agency or client-side), ideally in sport, media or entertainment
* Tertiary qualifications in marketing, analytics, communications, statistics, or a related field
* Proven experience delivering insights using Google Analytics and Looker Studio
* Experience implementing GA4 or reading JavaScript (desirable)
* Familiarity with customer journey mapping and 1st party data strategies (desirable)
* A passion for sport, entertainment, or the business of fans (desirable)
Skills & Tools
* Comfortable navigating the Google Marketing Platform (GA4, GTM, Google Ads)
* Strong understanding of data quality control and digital measurement best practices
* Confident working with BigQuery, APIs, and customer segmentation strategies
* Excellent data literacy, storytelling and visualisation skills (e.g. dashboards, reports)
* Proficient in Microsoft 365, with strong written and verbal communication skills.
Success Looks Like
* Clear, actionable insights that influence brand and campaign strategy
* Engaged clients who value your analytical expertise
* A growing contribution to Gemba’s thought leadership in digital and data
How to Apply
If you’re ready, click the Apply button below and submit your CV, and cover letter. Address cover letters to Kiana Wong – People and Culture Coordinator.
Note: All candidates require working rights of this country to perform the role.
Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!