Micheldever Tyres is looking for a commercially astute Digital Marketing Executive with web content and online marketing experience. Web content is a key part of digital marketing, and a positive content experience is built on high-quality, relevant content that meets the needs of the audience.
Reporting to the Head of Performance marketing, working closely with the Digital Marketing Manager and Paid Media/SEO Manager, the Web Content and Online Executive is essential for the successful operation of our primary web platforms, with direct responsibility for supporting the delivery of the online marketing plan(s) to increase visitors to our websites leading to increased orders across Protyre.co.uk and other web platforms.
* Position: Web Content and Online Executive
* Essential: Experience of Web Content and Online / Digital Marketing
* Hybrid Split: 1-3 days in the office/field, 2 days working from home.
* Benefits: Staff discounts on servicing, tyres and MOTs. Retail vouchers, Finder’s fee, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday, Flu Jab, Employee Assistant Program. Long Service Recognition, Enhance Maternity and Paternity, Cycle to Work, Charity Match.
About the role:
* Building content that optimises organic SEO performance.
* Ensure our online tyre catalogue is maintained and kept up to date.
* Ongoing management of any website issues, supporting the centres and customer service.
* Support the Digital Marketing Manager to roll out local websites, creating new and updating content with current brand guidelines.
* Working with the Paid Media/ SEO Manager and with the SEO team to develop a content plan to drive more visitors to our suite of websites.
* Regularly support the Paid Media/SEO Manager in optimizing meta data, internal linking and regular content audits.
* Provide monthly promotional updates and reporting on promotional performance.
* Provide regular updates and management of manufacturer dealer locators, Google My Business Pages and online directories. Provide reports on the performance of these platforms and the impact.
About You:
* Previous experience in a marketing role with online/digital focus.
* Organic search and use of content management experience.
* Experience in using tracking and analytics platforms such as Google Analytics.
* Experience in reporting on marketing’s results and return on investment.
* Knowledge across all key aspects of SEO including technical.
* Excellent copywriting skills.
* Customer orientated, results-focused.
* Excellent communication and presentation skills.
* Experience in the automotive after sales market and/or conversion optimisation experience is desirable but not essential.
About our company:
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees company wide.
To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.
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