Role: Customer Insight Analyst - Head Office
Location: Bournemouth
Reference: HOB1171050
Closing Date: {09/02/2026}
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Customer Insight Analyst - Hobbycraft Head Office, BH23 6HG
Salary ( up to £35,000) dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Do you want to work in a dynamic, fast-paced environment where you can make a real difference?
We are recruiting for a Customer Insight Analyst to join our Insight team at our Head Office in Christchurch, Dorset.
You’ll be joining one of the UK’s leading arts and craft retailers, with customers engaging across our stores, website, app, and TV shopping channel. With strong growth and exciting plans, now is the perfect time to join the team.
About the role
We are looking for a talented Customer Insight Analyst to support the Customer Insight Manager in delivering customer-led insight across the business.
You will use SQL (BigQuery), Looker dashboards, our Google Cloud data environment, and Bloomreach Engagement to provide clear reporting, insight, and customer segmentation that the business can rely on. You’ll partner closely with CRM, Digital, Marketing, and Trading teams to inform decisions that improve customer engagement and commercial performance.
Key Responsibilities
* Analyse customer behaviour across store, web, app, and TV channels to identify trends, opportunities, and performance drivers.
* Provide clear and actionable insight to support Trading, Marketing, CRM, Digital, and leadership teams.
* Analyse CRM and marketing activity, including A/B test design, impact and engagement measurement, incrementality, lift, and clear recommendations.
* Carry out customer deep dives, including frequency, value, acquisition, and cohort analysis.
* Develop and maintain meaningful customer segments for targeting and personalisation (e.g. RFM, lifecycle, behavioural clusters).
* Help identify early signs of customer lapse or churn and retention insight.
* Build and maintain dashboards in Looker that provide accurate and automated reporting.
* Respond to ad hoc analysis requests and translate technical findings into clear, commercially meaningful insight.
Skills & Experience
Essential
* At least 2 years’ experience in a customer insight, analytics, or closely related role, with hands-on experience with real customer or consumer data to support business decisions.
* Strong SQL skills (BigQuery preferred).
* Experience working with large datasets and cloud-based data environments.
* Ability to build dashboards (Looker desirable).
* Strong analytical skills with the ability to turn data into clear insight and recommendations.
* Experience using Python (for analysis and automation)
* Familiarity with A/B testing principles and statistical significance.
* Strong communication skills, able to explain complex ideas simply.
* Highly organised with excellent attention to detail.
* Comfortable working in a fast-paced environment with multiple priorities.
* Strong problem-solving skills
Desirable
* Experience with Google Cloud Platform
* Understanding of GA4
* Experience with Bloomreach Engagement or another CDP.
* Experience with Jinja or other templating engines.
* Understanding of data modelling
We will give you
* Competitive salary
* 40% Discount Card
* Free onsite parking
* 33 days holiday including Bank Holidays (increasing with service)
* Company pension contribution
* Cycle to Work Scheme
* Continuous training, development, and performance management
* A supportive working environment and collaborative team culture
* Colleague social events throughout the year, including Summer and Christmas gatherings
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.