Overview
Email Marketing Coordinator
Location: Brighton
Salary:£31,720 - £39,520
Our client is more than just an educational institution; they are a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, they offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Their commitment to excellence in creative arts education sets them apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
Responsibilities
* Plan and deliver targeted email campaigns aligned to student recruitment priorities.
* Own the email marketing calendar, ensuring clear, timely and relevant communications.
* Write and build engaging email content tailored to different audiences and stages of the applicant journey.
* Collaborate with Marketing, Recruitment, Admissions and wider University teams to align messaging and campaigns.
* Monitor and analyse campaign performance, using insight, A/B testing and optimisation techniques to improve engagement and ROI.
* Maintain and optimise email data, segmentation and automation workflows.
Qualifications
* A degree in a relevant subject or equivalent professional experience.
* Strong copywriting skills, with the ability to adapt tone and messaging for different audiences.
* Experience using DotMailer or similar email marketing platforms.
* Working knowledge of HTML email design, data segmentation and automation.
* Experience with A/B testing and campaign optimisation.
* Design skills using InDesign, Adobe Creative Suite or similar tools.
* Strong collaboration and communication skills.
Benefits
They are a values-led organisation, meaning their core values underpin all that they do:
Believe in Everyone, Challenge the Norm, Grow Together, Do The Right Thing, Own It.
* 25 days holiday per year (FTE)
* SMART pension
* A comprehensive benefits package
Why Our Client?
They continually strive to create a culture of inclusivity so that they truly represent their diverse communities. They particularly welcome applications from people of colour who are underrepresented in their organisation.
They are committed to promoting the safety and welfare of their students; therefore, all successful applicants are required to complete a basic DBS disclosure. Depending on the role, you may be required to complete an enhanced check / enhanced check with barred list if required by statute and internal policy.
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