Company Overview
Imperium Engineering is a leading structural engineering consultancy dedicated to delivering exceptional expertise across various sectors, including planning, structural engineering, and project management and construction. With a commitment to excellence, we manage over 1000 building projects annually across the UK from our offices in London, Kent, Birmingham, and Manchester.
Summary
We are seeking a talented Digital Marketing Strategist to join our dynamic team at Imperium Group. This role is pivotal in enhancing our online presence and driving engagement through innovative digital marketing strategies. The ideal candidate will contribute significantly to our mission of delivering outstanding engineering solutions.
Responsible for team leadership, digital campaign performance, brand positioning, and reporting directly to the CEO.
* Develop and execute group-wide marketing strategies across B2B and B2C sectors
* Oversee digital marketing, brand management, and multi-channel campaigns
* Manage and support in-house team including content, design, web, and telesales
* Report on KPIs, lead gen metrics, and marketing ROI to executive leadership
* Work with directors across engineering, construction, property, and trading divisions
* Monthly lead generation targets by company/sector.
* Digital ad campaign ROI (ROAS > 3.0)
* Organic traffic and engagement growth
* Marketing-qualified lead (MQL) conversion rate improvement
* Internal stakeholder satisfaction and alignment
Job Type: Full-time
Pay: £45,000.00-£50,000.00 per year
Benefits:
* Company events
* Company pension
* On-site parking
Ability to commute/relocate:
* Rochester ME2 4HU: reliably commute or plan to relocate before starting work (required)
Application question(s):
* Do you have a car and have a valid licence?
Experience:
* Marketing management: 3 years (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person
Application deadline: 14/09/2025
Reference ID: Marketing
Expected start date: 01/10/2025