Senior Insights Analyst
Location: London - City of London / Hybrid 2 days a week
A fantastic opportunity has arisen to join an exciting and creative Digital Agency, which is experiencing growth and success, with ambitious plans for 2025 and beyond.
This award-winning digital marketing agency is seeking a Senior Insights Analyst to:
* Lead analysis and serve as the primary contact for selected client accounts, understanding their needs and providing performance updates and value reports.
* Use historical data to forecast and set targets across quarterly, monthly, and daily intervals, with detailed channel breakdowns.
* Ensure accountability for targets among company teams and clients, providing accurate data to monitor performance and facilitate improvements.
* Analyze marketing performance data to identify actionable insights that promote growth and ongoing enhancement.
* Build dashboards in Google Looker Studio to highlight key data points, using existing templates and creating custom layouts as needed.
* Support the Head of Data in developing and deploying new tracking strategies to ensure comprehensive digital touchpoint tracking.
* Audit client Google Analytics accounts and implement updates to establish bespoke, best-practice tracking solutions.
* Innovate by deploying data warehousing solutions through BigQuery, ensuring proper restrictions and laying a strong foundation for future use.
Experience Required
* 4+ years in a similar role
* A passion for data analysis and a natural curiosity
* Experience with paid media campaigns and understanding of key metrics for insight generation
* Knowledge of SEO and tools like Accuranker and Google Search Console
* Ability to process large datasets and derive actionable insights
Applying:
If interested, please send an up-to-date CV. We will contact suitable candidates within 24 hours.
#J-18808-Ljbffr