Senior Content Creator (Freelance, 3-4 Days/Week) Mother Root is looking for a Senior Content Creator London-based | Hybrid (2-3 days in-office) £300-£400 per day (depending on experience) Part-time · London About Mother Root At Mother Root, we craft delicious non-alcoholic aperitifs that celebrate bold flavour and a dose of good feelings. Inspired by ancient drinking traditions, our drinks are rooted in real ingredients and rituals of wellbeing. Were not about whats taken out—were about whats put in. Our signature Ginger Aperitif delivers the burn and bite you crave with fresh ginger root, raw apple cider vinegar, and blossom honey. We’re one of the UKs fastest-growing beverage brands with international expansion on the horizon, and we’re looking for a Senior Content Creator to join our tight-knit, creative team and take our organic social media presence to the next level. If you’re a social-native storyteller who loves ideating, shooting, editing, posting, and engaging — not just for brands, but for yourself — we’d love to meet you. ✨ The Role This is a freelance role, working 3-4 days a week (flexible based on candidate), with a strong focus on content creation for Instagram and TikTok. You’ll be leading our organic social strategy day-to-day, creating thumb-stopping content, and building a brand presence that makes people feel something. You’ll collaborate closely with the Head of Brand and Founder to bring our story to life, support key campaigns, and be the eyes and ears of our brand on social — whether thats through founder storytelling, new product reveals, or behind-the-scenes moments that document our journey and drive rapid community growth. What You’ll Do Content Strategy & Creation Own our organic content strategy across Instagram and TikTok Ideate, plan, produce, edit and post regular video-first content with strong storytelling at the core Develop compelling hooks and scroll-interrupting visuals that capture attention in the first few seconds Work alongside our founder and team to craft relatable and engaging brand behind-the-scenes content Community Growth Lead the growth of a new brand TikTok channel, while supporting our existing one ( A Dose of Good Feelings ) Build a highly relevant and engaged audience aligned with our brand values and commercial objectives Help us balance appeal between our loyal 40–70-year-old audience and expanding millennial (30–40) demographic Support our mission to increase brand awareness and fame — making Mother Root unmissable on social Strategic Excellence Analyze performance, test new formats, and iterate based on what works Stay on top of platform trends and algorithm changes to maximize reach and engagement Stay in sync with our PR agency to align messaging and activate key cultural moments Document our international expansion journey, bringing our community behind the scenes Product Storytelling Bring fresh energy to our core Ginger product, limited editions, and new Gifting lines through creative content approaches What We’re Looking For A content-first creative with proven experience growing social channels rapidly, ideally for lifestyle, wellness, or F&B brands Someone who is as comfortable behind the camera as in front of it — you’re confident telling stories through your own voice and presence when needed A creator with a strong personal brand or presence on social — you love content, and you create it for yourself, too Deep understanding of TikTok and Instagram trends, formats, and what makes content click Strategic thinker who knows how to match content to brand objectives and audience nuances A sharp eye for design, motion, copy and visual consistency Comfortable working at pace, with a test-and-learn mindset Resilient and relentless — failures dont slow you down and youre always hungry to reach the next peak Someone who can become obsessed with our mission and confidently direct the team to show up in content London-based and available to work from our studio/office 2-3 days per week Bonus Points Experience with brand storytelling or founder-led content Previous work in the non-alc, drinks or wellness category Familiarity with performance tools (Later, Notion, Meta analytics, TikTok analytics etc.) Track record of building your own community from scratch Experience creating content with viral potential Knowledge of how microphones and lighting can impact content performance Interested? Send your application to apply@motherroot.london. As part of the application, please send us: your resume and a cover letter detailing why you think you are right for this role your portfolio or a few examples of work youre proud of — whether thats brand campaigns, TikToks youve made, or your own social channels. Were particularly interested in seeing evidence of community growth and engagement from your previous work. please also complete the following short task: Task: Show Us Your Work Share a link to a piece of content youve created that demonstrates both your storytelling abilities AND drove significant engagement. Include a brief explanation of: Your creative approach What made it successful How youd apply similar strategies to Mother Root NB: Applications must be sent to apply@motherroot.london. Only complete applications sent to this address will be considered. Easy apply and LinkedIn DMs will not be considered. We cant wait to meet you.