Overview
Description: The Events Marketing Executive plays a key role in driving engagement and growth. Their purpose is to drive lead generation, and to develop and execute marketing strategies that position the learning programs effectively to legal and compliance professionals. This includes managing digital campaigns, crafting compelling messaging, coordinating with subject matter experts, and analysing data performance to improve brand reach. The role requires a strong understanding of the target audience’s professional needs and the ability to translate complex topics into accessible, value-driven communications.
Department: Commercial
Location: London
Why LBR
We create a welcoming and inclusive environment for everybody at Law Business Research. We make time for each other, whether it’s to celebrate each other’s successes or to hear from a range of voices across our teams. We trust our colleagues to act with honesty and integrity. We acknowledge the importance of flexibility and work-life balance, and encourage our people to think about this in all aspects of their working life. We are always developing and embracing change, offering our employees opportunities to grow and develop their careers with LBR. We explore new ways of working to ensure that we are delivering the best products and services.
Key Responsibilities
Email Marketing
* Accurate proofing of emails, including newsletters and targeted campaigns.
* Build emails and create templates.
* Develop an understanding of basic segmentation, dynamic content, A/B testing and page rules, forms, and landing pages, etc.
* Execute email marketing campaign activities aligned with marketing plans such as sending marketing emails, requesting mailing lists, writing copy, and sourcing new data.
* Incorporate email testing strategy in marketing plan.
* Develop knowledge of email marketing best practices and competitor trends.
Social Media Marketing
* Conduct a variety of paid campaigns, including boosting posts, matched audiences, look-alike profiles and creation of targeted groups.
* Implement a clear testing strategy for organic and paid posts.
* Track lead generation/direct registrations as a result of social campaigns.
* Accurate posting throughout all stages of the campaign including LinkedIn events, organic content, during event and post-event posts.
Websites
* Build websites accurately.
* Have an excellent working knowledge of Swoogo to offer solutions customized to different events (e.g., add-ons, multiple streams, invitation-only events).
Mentoring
* Train marketing assistants on all marketing platforms and activities.
Data Requests
* Pull complex data requests for events.
* Be aware of data gaps and act accordingly.
* Create campaigns in Pardot.
Product Knowledge
* Become an event marketing specialist for a few brands/event types.
* Develop a good working knowledge of audience composition and use that to tailor copy, segment data and build audiences.
* Adapt copy, segment data and build audiences; have a basic understanding of current trends in the brands you are working on.
* Independently identify important delegates and speakers; understand and identify different organisation types and segment data accordingly.
Marketing Plans
* Build marketing plans from templates.
* Incorporate a testing strategy aligned with your marketing plan.
* Understand why marketing plans are structured as they are.
* Identify cross-promotion opportunities with other events and webinars.
Audience Management
* Monitor audiences effectively for your events, including audience composition.
* Flag and act appropriately (e.g., organise meetings, flag with manager) if an event is underperforming.
* Suggest crisis management strategies for underperforming events.
Reporting And Analytics
* Track event feedback, extract relevant comments and testimonials, and derive inferences from them.
* Spot registrations trends and report on GA data.
* Adapt marketing plans based on the success or lack of success of different activities.
* Maintain budgets and track ROI; track event revenue and implement strategies to reach targets; report upwards on these items.
Partnerships
* Source accurate ‘supporting organisation’ research lists for events.
* Follow the ‘supporting organisation’ workflow.
Event Attendance
* Attend events; coordinate interviews and interview questions; conduct interviews and network on the day.
* Assist with on-the-day operations as required.
Skills, Knowledge And Expertise
* Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers.
* Strong written and verbal communication skills.
* Analytical mindset with attention to detail.
* Ability to manage multiple projects and meet deadlines.
* Collaborative and adaptable approach to working cross-functionally.
* Experience in eLearning, education, or digital events is a plus.
Benefits
Our people are our most valuable asset; we offer a wide range of benefits to help ensure all are supported.
Start Of Employment
* Eye care
* Employee Assistance Programme
* A day off for your birthday
After 3 Months Employment
* Pension (4% employer contribution and 4% employee contribution)
After 4 Months Employment
* Life assurance
After Probation
* Cycle to work scheme
* Season ticket loan
* £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
* Puregym access
* Perks at work platform access
After 1 Year Service
* Private healthcare
Additional Perks
* Company socials
* Access to Employee Affinity Networks
* Mentoring scheme
* Volunteering Day
* Mortgage Advice
* Work from anywhere (2 weeks)
* Generous parental leave
We are committed to making our organisation an inclusive, respectful and engaging place to work with a culture shaped by our core values that promote equality, collaboration and respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.
At Law Business Research, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results. Our fast-paced journey to becoming a global technology-driven information service provider has been built upon the values we hold close: rewarding excellence, providing meaningful work on our leading brands, and fostering an inclusive environment that is diverse, connected, and supportive. By doing this, we have grown together and achieved global success. Join us and be a part of a journey where your contributions are valued, your impact is significant, and your growth is our priority.
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