Applied AEO Lead – Generative Search & AI Discovery
Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.
What You’ll Do
* Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers
* Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it
* Audit and implement hands-on technical changes across:
* Structured data & schema
* Entity optimisation & knowledge graphs
* Machine-readable FAQs and credibility signals
* Define AEO-specific metrics and attribution models
* Prove impact through measurable AI-originated inbound leads
This is hands-on, technical work — not slide decks or content calendars.
Who This Is For
* 5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similar
* Deep understanding of how AI models source, weight, and recommend information
* Strong technical literacy (schemas, entities, APIs, machine-readable content)
* Commercial, outcome-driven mindset
* Comfortable operating under pressure with clear performance expectations