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We currently have a wonderful opportunity to join our dynamic team as a Local Marketing Manager at our site in Plymouth. Nestled in the historic Royal William Yard our boutique
hotel and signature restaurant offer a unique blend of comfort, character, and
cuisine. We pride ourselves on delivering personalised service, locally
inspired experiences, and a warm, welcoming atmosphere. We’re looking for a
creative and driven Local Marketing Manager to bring our brand to life, attract
the right audience, and help us grow our presence in the community and beyond.
Job Summary:
The Local Marketing Manager will be responsible for planning
and executing all local marketing efforts for both the boutique hotel and
restaurant. This includes building brand awareness, increasing traffic and
bookings, managing social media and fostering partnerships with the local
community and tourism industry.
Key Responsibilities:
Work alongside the General Manager to manage room rates,
build consistent corporate trade and build stay packages with local businesses.
Develop and execute a comprehensive local marketing plan for
both the restaurant and hotel.
Identify key customer segments and develop targeted
marketing campaigns.
Track and report on ROI for marketing initiatives and adjust
strategies accordingly.
Digital Marketing & Social Media
Manage and grow social media presence (Instagram, Facebook,
TikTok, etc.) with engaging, brand-aligned content.
Oversee Google My Business, TripAdvisor, Yelp, and other
review platforms.
Brand & Community Engagement
Develop local partnerships (e.g. tourism boards, local
businesses, events, influencers).
Organise and promote in-house events, seasonal promotions,
and community initiatives.
Work alongside the general manager and central marketing
team to maintain brand consistency and push wider brand initiatives.
Qualifications:
2+ years of experience in marketing, preferably in
hospitality, food & beverage, or lifestyle brands.
Excellent communication, writing, and storytelling skills.
Strong visual and brand awareness
Self-starter with a creative mindset and a love for food,
hospitality, and community.
We also like to take care of our employees, and their wellbeing; therefore, we offer competitive benefits including:
Treat your friends and family to an unlimited 50% discount off our food at any of our Bistrots
Sign up to the financial wellbeing platform Wagestream, which lets youtrack your earnings, access your wages before payday, set up savings and provides a financial health score checker
Discounted room rates at our two hotels
Discounted selected dishes on shift, and wines at cost price
We take well-being seriously, so you’ll have access to our 24/7 employee assistance programme
Fantastic staff nights out and on-shift daily and monthly incentives
Annual company rewards – get the chance to win holiday vouchers for you and your loved ones
Take part in our Future Leaders course, where you can experience bespoke career development
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