Overview
Job Title: Global Web Content Manager
As our Global Web Content Manager, you will be responsible for supporting our global web management capability for the Philips web experience across our health system businesses.
Responsibilities
* Be a key member of our global web content management capability to work with our health system businesses to understand audience engagement needs on the web and to recommend and execute web updates to meet those needs as well as to provide input to our business digital team and marcom on content strategy that aligns with the company\'s goals and target audience, from a web optimization perspective.
* Be part of a team to drive our customer experience to the next level resulting in measurable customer and business impact. Leverage content optimization best practices along with search engine optimization to increase search engine visibility and conversion.
* Thoughtfully leverage the latest in web innovation and AI to create and enhance a web experience fit for future, supporting the entire end-to-end customer journey.
* Strategically identify how other channels (i.e. eCommerce, paid search, media, email, etc.) in the digital ecosystem should integrate with our web experience to maximize impact. Monitor and analyze website traffic, user engagement, customer NPS and other metrics to measure the success of the web and content experience.
* Collaborate with other departments such as marketing, product development, customer service, sales, IT, design, and others to ensure a unified and harmonious end-to-end customer experience.
Qualifications
* You have 2+ years of experience in the digital marketing space, including web strategy and execution.
* Your skills include familiarity and experience with web conversion optimization, Search Engine Optimization (SEO), and an understanding of how digital marketing campaigns rely on and interact with the web.
* You have experience and a strong understanding of the web and digital marketing technology stack.
* You have a Bachelor\'s OR Master\'s Degree in Marketing Management, Digital Marketing, Ecommerce Management, Business Administration, E-Commerce Management or equivalent.
* You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this role.
* Tech/digital savvy expert with experience in managing customer-oriented digital platforms and a data-driven mindset with strong decision-making skills.
Work Style
How we work together: We believe that we are better together than apart. For office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company\'s facilities. Field roles are generally done outside of the company\'s main facilities, at customers\' or suppliers\' locations. This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\'t stop until everybody everywhere has access to quality healthcare. Do the work of your life to help improve the lives of others.
Compensation and Benefits
The pay range for this position in Cambridge, MA is $107,000 to $170,000. The actual base pay offered may vary within the posted ranges depending on knowledge/skills, experience, business needs, location, and internal equity. Additional compensation such as an annual incentive bonus, stock purchase plan, and other benefits may be offered. Philips Total Rewards benefits program includes PTO, 401k (up to 7% match), HSA (with company contribution), education reimbursement, and more. Further details are available in official postings.
Additional Information
US work authorization is a consideration for this position.
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