Threepipe Reply is an award-winning integrated brand performance agency of specialists, working across media, creative, social, analytics, UX, data science, search marketing and PR. Threepipe offers a rigorous planning framework, proprietary and best in breed technology partners to help consumer and business to business brands make sense of the highly evolving market, media and competitor landscape.
Role Overview
We are looking for a strategic and performance-focused SEO Account Manager to join our growing Organic Search team at Threepipe. This role will lead the planning and execution of high-impact SEO strategies, with a strong focus on integrating emerging technologies and practices, including generative AI and Answer Engine Optimisation (AEO). You will oversee client relationships, shape campaign strategy, and ensure delivery excellence across all SEO pillars. Working closely with the Account Director and Head of SEO, you will also play a vital role in team leadership and the evolution of our department, contributing to innovation, growth, and cross-channel performance.
Responsibilities
* Serve as the primary client contact, managing communications, performance reviews, and strategic account development
* Collaborate with the Head of SEO and Account Director to deliver SEO strategies aligned with client commercial objectives
* Develop and implement comprehensive SEO roadmaps, integrating technical, on-page, content, and AI-driven tactics including AEO for Google SGE, voice search, and rich results
* Proactively identify and leverage AI tools to drive performance improvements and automation opportunities
* Track and report on campaign performance, providing actionable insights and recommendations
* Manage and mentor junior team members, ensuring timely, high-quality deliverables
* Conduct quality assurance checks to maintain accuracy and strategic alignment across outputs
* Support the development of the Organic Search Department through team recruitment and training, participation in business pitches, and adoption of innovative SEO tools and technologies
About the Candidate
* Minimum 3 years of hands‑on SEO experience, focusing on strategy, performance, and client management
* Proven ability to deliver results on ecommerce campaigns with significant monthly budgets (£5,000+)
* Demonstrated leadership in developing junior team members and managing project delivery
* Advanced understanding of SEO best practices, including AEO, schema markup, and conversational query optimisation
* Proficient in using SEO and AI tools such as Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, and AI-powered solutions
* Strong analytical skills with the ability to translate data into actionable strategies
* Experience in cross-selling or upselling digital services and exposure to multi-channel or Paid Media campaigns
* Excellent communication, organisation, and project management skills; proactive in sharing SEO innovations
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.
Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
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