Job Title: CRM Planner
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours per Week: 37.5
Salary: Competitive salary plus benefits.
Category: Digital Marketing / Digital Campaigns
Closing Date: 23 November 2025
We’re recruiting for a CRM Planner to join the Customer team. In this role you will be responsible for the planning and sending of world‑class CRM campaigns for Asda, with a key focus on driving customer loyalty. You will support the CRM manager on the continual optimisation of the CRM communications strategy with the aim to drive acquisition, revenue and retention of our loyal customers across Asda online grocery and in store.
Responsibilities
* Proactively manage the end‑to‑end delivery and execution of multi‑channel campaigns through our CRM platform, utilising email, push and in‑app messaging as key channels.
* Report and continually optimise CRM campaigns, providing recommendations for strategic developments for the CRM manager, ensuring we are maximising customer lifetime value as well as customer engagement including open rates, click‑through rates and unsubscribe rates.
* Analyse & interpret CRM data to understand opportunities for improvement and implement testing plans to improve the results and relevancy of campaigns.
* Develop campaigns with enhanced personalisation, working closely with our agencies to deliver dynamic content and optimise our emails and campaigns.
* Collaborate closely with several teams across Asda to deliver key business propositions, as well as working with our online teams to ensure customer journeys are efficient from click through to transaction.
* Work closely with the Data Science and Analytics team to develop data‑driven CRM communications, leveraging personalisation capabilities and ensuring accurate audience targeting and timely impactful communications.
* Work closely with the CRM design team to deliver engaging and relevant content for campaigns ensuring campaign brand guidelines are met.
Qualifications
* Proactive self‑starter with a good understanding and hands‑on experience in end‑to‑end delivery of CRM campaigns.
* Ability to balance multiple projects and thrive in a fast‑paced, ever‑changing environment.
* Experience working in CRM/Loyalty in any top retail or B2C environment.
* Confidently represent the team in cross‑functional meetings, ensuring seamless communication and alignment with the wider marketing, customer and commercial teams.
* Understanding of and competent use of ESPs; experience with Salesforce Marketing Cloud, Moveable Ink and Adobe Workfront desired but not essential.
* Strong attention to detail and ability to flex plans and reprioritise.
* Curious, passionate about marketing, data and tech, and doing the right thing for customers.
* Track record of working with and influencing wider business stakeholders at all levels.
* Experience working and managing third‑party agency partners.
Benefits Package
* Discretionary company bonus
* Company pension up to 7% matched
* 15% colleague discount in store and online
* Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
* Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
* Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.
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