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This range is provided by CBSbutler. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Overview
A B2B financial services provider is seeking a Marketing Executive to design and execute on and offline acquisition & retention campaigns. 12-month fixed term contract starting October.
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Responsibilities
* Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies to drive organic growth
* Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
* Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
* Work closely with external digital agency to monitor and manage PPC campaigns
* Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
* With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
* Manage brands’ marketing budgets and demonstrate clear ROI against activity
* Identify and implement new marketing trends, techniques and opportunities
Requirements
* B2B marketing experience within the insurance sector is desired
* B2B marketing experience in financial services or wider B2B in other industries would definitely be considered
* Background / understanding of the education sector would be beneficial
* Experience implementing and managing B2B marketing strategies and campaigns
* Strong digital marketing capability, including paid social & display as well as SEO and PPC
* Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
* Proficient with analytical tools and measurement of ROI
* Line management experience would be an advantage
* Experience of owning and leading marketing projects from scratch
* UK experience is essential
Details
* 12-month fixed term contract
* City based HQ
* Seniority level: Associate
* Employment type: Contract
* Job function: Marketing
* Industries: Insurance and Education
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