Job Description
We seek a Communication Lead in our UK/Ireland Business Area to drive marketing and customer engagement initiatives through data-driven 2-year strategies. The role involves product branding, content creation across platforms, and managing integrated campaigns with multiple teams. Key responsibilities include developing targeted customer communications, managing budgets and KPIs, analyzing performance metrics, and building material for digital touchpoints. The ideal candidate will combine strategic planning with creative content development to strengthen brand loyalty and drive business growth.
Responsibilities/accountabilities will also include:
* Create content to engage customers and develop excitement to drive product sales and loyalty.
* Develop and execute data-driven communication strategies for crop segments, aligning business priorities with customer needs while ensuring personalized engagement across all touchpoints to deliver measurable results.
* Ensure campaigns adhere to marketing budgets, optimizing value for money within budget boundaries.
* Ensure an effective media plan, balancing in-house and external resources for efficient campaign delivery.
* Work closely with Crop Portfolio Solutions Managers to ensure campaigns align with portfolio strategy.
* Facilitate successful Campaigns, including new product introductions, creating communication plans and tracking campaign performance by setting relevant leading and lagging KPIs, investigating and implementing new marketing communication techniques in response to a changing market.
* Work with Sales, Technical, and Marketing teams to develop grower relationships and gather insights to strengthen partnerships.
Qualifications and required experience
* Bachelor’s degree or equivalent in Agriculture, Business, or related fields such as Marketing/Communications.
* Solid background in marketing, ideally in Communications or Operations for complex markets in cross-cultural environments. Experience and good working knowledge of digital marketing is desired.
* Strong interest in agricultural or the willingness to learn is essential.
* Strong expertise in Marketing Data Science, CRM systems, and digital marketing across multiple platforms, with proven ability to analyze metrics and ensure regulatory compliance.
* A portfolio of content development and strategic communications to varied audiences.
* Proven ability to coordinate with cross-functional teams and execute strategic communications across diverse stakeholders while maintaining a customer-centric focus.
Additional Information
Syngenta’s site at Cambridge is the location for the commercial operations of Syngenta's Crop Protection, Seeds, Flowers and Lawn & Garden businesses in the UK and Ireland. Activities include sales, marketing, technical support, customer support, HR, Finance and administration functions.
What we offer
* Extensive benefits package including a generous pension scheme, bonus scheme, private medical & life insurance.
* Flexible working, ideally 2-3 office days per week.
* Up to 31.5 days annual holiday.
* We offer a position which contributes to valuable and impactful work in a stimulating and international environment.
* Learning culture and wide range of training options.