OVERVIEW: This role exists to provide high-quality, cross-functional research and expert insight that guides strategic decision-making and strengthens overall business performance. By connecting customer understanding, market context, and data-driven analysis, it ensures teams across the organisation have the clarity and confidence to make smarter, faster, and more impactful decisions. WHAT YOU'LL BE DOING: Leading the Research function, coaching junior team members and aligning priorities to strategic business goals. Partnering with Commercial, Marketing and Brand teams to translate research into actionable insights that drive smarter decisions and measurable business impact. Triangulating primary research with data and analytics to deliver a clear, rounded perspective—particularly supporting commercial planning, seasonal brand strategy and marketing effectiveness. Prioritising high-impact workstreams to ensure research and analytics resources are focused where they create the greatest value. Owning the intake and delivery of research requirements across key projects, ensuring insights are accurate, timely and decision-ready. Leading Gymshark’s brand health tracking, including questionnaire design, data quality, storytelling and reporting, and integrating commercial, marketing and customer inputs into a holistic view of brand performance. Managing the Gymshark Insiders panel to maintain strong engagement, quality, and a reliable pipeline of ongoing insight. Monitoring market and competitor dynamics, combining research and analytical perspectives to inform strategic direction. Owning customer feedback and insight across critical business processes, including product creation and creative testing for upcoming campaigns Partnering & Supporting Partner with product and customer teams to uncover behavioural and return-rate insights, adding context that brings data to life, while democratising access to research and insights to support confident, customer-centric decision-making across the business. Support senior leadership with a joined-up insights roadmap spanning brand and commercial priorities, deliver high-impact go-to-market, campaign and seasonal insights that enable clear, timely decisions, and embed insight into everyday processes to ensure it consistently informs how the business operates and grows. WHAT YOU'LL NEED: Essential Criteria: Proven experience in both qualitative and quantitative research methodologies, delivering global insights that drive decisions. Considerable experience within apparel-focused businesses across e-commerce and physical retail environments. Expertise in statistical modelling, regression analysis, and data-led decision-making. Skilled in prioritisation and project management—able to juggle multiple high-impact initiatives, managing time, cost, and value effectively. Exceptional communication and storytelling ability—able to present insights in a compelling, stakeholder-relevant way that drives action. Demonstrated leadership in developing and inspiring high-performing insight or analytics teams. You must be able to attend GSIQ offices 3 days per week. CLOSING DATE: MONDAY 15th DECEMBER 2025