The Marketing Manager is a key member of the management team and will be responsible for developing a marketing strategy with key objectives and measurements for all areas of the business. You will also be required to manage a small marketing team and be the main liaison with our Marketing Agency. You will take full control of the marketing function and be the "brand ambassador" for Avon Estates. The role is37.5 hours per week, Monday-Friday with the occasional weekend.
MAIN RESPONSIBILITIES:
Work with the management team to set and execute the marketing strategy for all areas of the business to include residential park sales, holiday home sales, holiday parks and the Riverside Venue complex (including events).
Produce an annual marketing plan that aligns with business objectives, including campaigns, key milestones for each business area and actions required to drive leads, occupancy and bookings.
Develop marketing objectives and KPIs to assess impact, engagement, performance and ROI of the marketing plan.
Attend fortnightly Heads of Department meetings and report on marketing activity with measurable targets and budget spend.
Set the annual marketing budget and monitor and report on this throughout the year to ensure budgeted spend is delivering ROI against objectives.
Producing comprehensive quarterly marketing reports for the senior team and department heads, including year-on-year analysis, quarterly analysis and actionable recommendations for future improvement on all areas of the business mentioned above.
Procure and manage working relationships with external marketing agencies to support the execution of the marketing strategy.
Manage and support a small marketing team to deliver the marketing plan. Undertake regular reviews and development with the team.
Manage and develop the brand to ensure consistency across all marketing materials. Develop clear and concise brand guidelines and ensure the brand standards are communicated throughout the business, met and maintained.
Oversee the day-to-day activities of the team and ensure cross marketing messages to promote other areas of the business.
Work closely with departmental managers to create high quality marketing communications and materials to support the sales functions of each department.
Develop customer journeys for each business area and track activity using the company CRM and park management system to deliver tailored marketing messages to customers at various stages of the pipeline.
Consistently drive improvements to the company website and regularly update content.
Manage the company social media channels with targeted messaging and content schedules to achieve objectives.
Work alongside the marketing agency to agree the digital marketing strategy for paid digital ads and PPC campaigns, as well as brief them on campaign planning and support required
Plan, brief and oversee photography and videography shoots.
Organising, planning and overseeing the companys attendance at events, such as trade shows, conferences, and the NEC Caravan, Camping and Motorhome Show.
Researching and analysing market trends and competitors.
Design marketing collateral for various areas of the business as needed.
Plan, build and send e-shots to our leads database and owner / residents as and when required.
Any other ad-hoc duties as required.
QUALIFICATIONS:
Previous experience in a similar role essential.
Professional Marketing qualifications required.
Experience of team management.
Experience of Adobe Creative Suite advantageous.
Experience using a CRM and CMS system.
Experience of project management.
SKILLS:
Experience of delivering in a sales environment.
Excellent organisational and time management skills.
Exceptional attention to detail.
Strong communication skills.
Experience of developing marketing strategies, campaign planning and analysis.
A creative mind and head for business.
Self-motivated, ambitious and driven to achieve the highest standards
Ability to adapt to business need
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