This is a chance to own end-to-end paid media strategy and performance across Google, Meta, and (ideally) Microsoft/TikTok—joining the dots between channel plans, creative, data, and business outcomes. You’ll be a day-to-day strategic lead for clients, a quality bar-setter for the team, and a contributor to growth and thought leadership.
🌟 The Role
You’ll plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You’ll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health—while building decision-ready reporting and communicating insights succinctly.
🔑 Key Responsibilities
🎯 Strategy & Ownership
* Build cross-channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
* Lead quarterly/annual planning, pacing, and performance governance.
⚙️ Execution & Optimisation
* Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
* Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
* Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate.
* Run experiments (geo-holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
📊 Analytics & Reporting
* Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis.
🤝 Collaboration & Leadership
* Partner with SEO, CRO/UX, and Creative to improve journey and conversion.
* Contribute to proposals, case studies, and pitching.
🌟 Strategic Leadership Focus
1. Performance & Growth
Deliver measurable ROI: pace budgets cleanly, scale winners, and protect efficiency with clear testing and governance.
1. Capability & Quality
Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.
📊 Performance Indicators (KPIs)
Success Metric
Target
ROAS / CPA vs target
Hit/Exceed plan
Budget pacing accuracy
≥ 98% monthly
Test velocity (valid experiments)
≥ 2 per account/quarter
Feed health & tracking compliance
100% compliant
Insight cadence & actionability
Quarterly strategy readouts per account
🙌 What We’re Looking For
Essential
* Several years hands-on paid media (agency preferred) managing medium–large budgets.
* Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
* Proven growth against ROAS/Revenue and efficiency targets.
* Strong GA4/attribution/privacy and offline conversion integrations.
* Advanced Sheets/Excel; forecasting and budget/pacing models.
* Excellent client leadership and clear storytelling.
Nice to have
* Microsoft Ads, TikTok; LinkedIn or DV360 a plus.
* Feed tools (GMC, rules/apps), SA360, CM360.
* Basic SQL/Python; Google Ads/Meta certifications.
🚀 What You’ll Get
* Competitive salary and benefits.
* Flexible work (office/hybrid/remote) and high-trust culture.
* Training budget, certification support, and conference access.
* Opportunity to help shape paid media frameworks and playbooks.
Our vision:
To unleash the potential of people and brands by pushing boundaries in how we think, work, and grow.
Our positioning:
A strategic partner in digital performance, combining elite talent with AI-powered solutions to deliver personalisation at scale.
We’re a team of around 40 people — commercially sharp, values-led, and focused on delivering exceptional results.
We partner with ambitious marketing leaders to deliver digital performance that’s strategic, joined-up, and measurable — and we’re proud of the long-term relationships we’ve built.
We don’t just deliver digital. We build trust, challenge thinking, and bring clarity — helping brands unlock their next phase of growth.