Sr. Product Marketing Manager, WW Prime CXO Product Marketing
Job ID: 2980570 | Amazon Retail India Private Limited
Prime is Earth's most loved membership program. WW Prime CXO Marketing is seeking a customer-obsessed, innovative and results oriented Sr. Product Marketing Manager in its Bangalore hub to lead GTM strategy and execution for global product launches that drive acquisition and retention across the membership funnel. You possess excellent cross-functional project management skills and a detailed eye for data to develop, launch, test, and report on Go-To-Market execution. You have experience in setting up and measuring Onsite and Outbound campaigns, and the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping global stakeholders updated on your progress—is critical to success in this position.
The ideal candidate must be able to think strategically, act tactically, and implement flawlessly. They will have deep experience in launching products, merchandising and testing, demonstrated ability to drive content testing, experimentation and optimization in both onsite and outbound channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.
Key job responsibilities
Define and execute GTM strategy for product launches driving member growth across the funnel.
Partner with global Prime teams to develop localized marketing messages
Own end-to-end marketing and customer communication for new product launches, driving higher awareness and engagement through on-site and outbound experiences, campaigns, and partnerships.
Leverage data-driven insights to optimize benefit positioning, customer education, and engagement strategies.
Contribute to key leadership reviews such as MBRs, QBRs, OPs, and Roadmap discussions, ensuring alignment with overall business goals
Set up and managing onsite and outbound campaigns
Set up content and customer journey experiments
A day in the life
You'll be responsible for defining roadmaps to facilitate and accelerate our team's marketing operations, expanding our reach to all available Prime countries. You will be heavily involved in both launching member growth products worldwide that impact the customer journey defining and executing the marketing strategy and participating in the development of tooling solutions to support Prime marketers. You will work in close collaboration with product leaders, as well as tech teams to identify new opportunities to invent and simplify.
About the team
You'll be joining a diverse, cross-cultural highly engaged and collaborative globally focused team that is passionate about innovating and improving the experience and content for Prime members worldwide
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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