Reference: P8JOB6002 |Specialist area: Marketing |Sector: Automotive
Pyramid8 are supporting a well-established business based in Selby they are looking for a highly motivated and experienced Digital Marketing Specialist to join an agency team. This role focuses on delivering high-performance digital marketing campaigns for their clients across the UK.
You will be responsible for managing and optimising campaigns across SEO, PPC, Google Vehicle Ads, and Facebook Inventory Ads, helping organisations increase vehicle visibility, generate qualified leads, and maximise return on ad spend.
This is an excellent opportunity for someone with automotive marketing or agency experience who wants to play a key role in delivering measurable results for clients.
Key Responsibilities
SEO
* Plan and implement SEO strategies for multiple dealership websites
* Conduct keyword research focused on local specific searches
* Optimise vehicle listing pages, landing pages, and on-site content
* Monitor and improve organic rankings and traffic
* Perform technical SEO audits and recommend improvements
* Track, report & present SEO performance
PPC (Google Ads)
* Create, manage, and optimise Google Ads campaigns across Search, Display, and Performance Max
* Manage budgets efficiently to maximise ROI
* Monitor performance and make data-driven optimisations
* Conduct keyword research and audience targeting
* Improve conversion rates and reduce cost per lead
* Produce and present client performance reports
Google Vehicle Ads
* Set up and manage Google Vehicle Ads campaigns
* Optimise vehicle data feeds for performance and compliance
* Monitor campaign performance and optimise accordingly
* Troubleshoot feed or account issues
Facebook Inventory Ads
* Create and manage Meta automotive inventory campaigns
* Upload and maintain vehicle catalogues in Meta Commerce Manager
* Build retargeting and prospecting campaigns
* Optimise campaigns to improve lead generation and engagement
* Monitor and report on campaign performance
Requirements
* 2+ years’ experience in digital marketing (agency preferred)
* Strong hands-on experience with Google Ads and Meta Ads
* Solid understanding of SEO principles
* Experience managing multiple client accounts
* Strong analytical and reporting skills
* Excellent attention to detail
* Automotive industry experience
* Agency experience
* Experience with Google Analytics, Tag Manager, and Search Console
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