The Opportunity
We are working with an ambitious, high growth food and hospitality platform that develops and scales innovative consumer-led concepts across multiple channels. The business operates in a fast paced, entrepreneurial environment and is entering a significant growth phase, with a strong focus on expanding its brand portfolio, strengthening market presence, and accelerating commercial performance. They are now seeking a Marketing Lead to take ownership of the marketing function and play a key role in shaping brand strategy, growth marketing, and team development.
The Role
This is a broad and highly visible leadership role combining brand building, performance marketing, and strategic growth. Working closely with senior leadership, you will be responsible for driving demand across a portfolio of brands while supporting wider commercial and partnership growth.
Key Responsibilities Include
Brand and Consumer Marketing
* Develop and evolve brand positioning, storytelling, and go-to-market strategies
* Lead campaign planning and execution across digital, social, and experiential channels
* Support the successful launch and scaling of new concepts and initiatives
* Drive customer engagement, retention, and brand awareness
Growth and Commercial Marketing
* Support business growth through targeted marketing initiatives and market positioning
* Develop case studies, brand communications, and marketing materials to support commercial activity
* Strengthen industry visibility through partnerships, content, and thought leadership
* Collaborate closely with commercial and operational teams to support expansion initiatives
Performance and Channel Development
* Identify and deliver marketing initiatives that improve commercial performance across multiple channels
* Use data and insight to optimise campaigns, customer journeys, and brand performance
* Support marketing execution within physical locations and customer-facing environments
Leadership and Function Development
* Lead and develop a small but growing marketing team
* Manage external creative and specialist partners
* Establish marketing planning processes, priorities, and resource strategies
* Drive marketing investment decisions aligned to commercial performance
What Success Looks Like
First 6 Months: Establish a clear brand and growth roadmap, Deliver measurable performance improvements across key initiatives, Strengthen brand visibility and market positioning, Implement scalable marketing processes and team structure.
6-12 months: Build repeatable launch and campaign frameworks, Develop a high-performing, well-structured marketing function, Deliver sustained brand growth and stronger customer engagement metrics.
About You
You are a commercially minded and hands-on marketing leader who thrives in growth-focused environments.
You Will Likely Bring
* Experience leading marketing within food, hospitality, consumer brands, or high-growth start-ups/scale-ups
* A strong balance of creative brand building and performance-driven marketing
* Experience managing multiple projects, brands, or channels simultaneouslyStrong leadership and stakeholder management skills
* A pragmatic and adaptable approach, comfortable working in fast-moving environments
Why Join?
* Opportunity to shape and lead a marketing function within a scaling business
* High autonomy and direct influence on growth strategy
* Entrepreneurial and collaborative working environment
* Strong career progression opportunities as the business expands
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