Job Overview
As our go‑to social expert, your ideas, creativity and insights will help set the direction of our brands. With the support of the Social Media Executive you’ll lead our social‑first strategy and community approach to drive brand awareness, engagement and advocacy across all relevant social platforms.
You’ll have a strong point of view on how we should show up in culture and cut through. You’ll build an always‑on engine that delivers show‑stopping stories that don’t just follow trends – they set them.
This role owns the strategic direction, operating model, channel plans and reporting across social and influencers, translating consumer insight into a social presence that grows community, fuels campaigns and strengthens brand relevance.
Strategy & Planning
* Develop and own the social strategy (annual direction + rolling 90‑day plans), aligned to marketing priorities, consumer insight and culture.
* Define channel roles, audience segments, content pillars and tone of voice, ensuring brands feel consistent but never generic.
* Set the always‑on cadence and reactive model: what we respond to, how quickly we move, and how we manage risk without losing momentum.
Community Leadership
* Build the community operating model: moderation standards, escalation routes, crisis protocols and response playbooks that protect the brand while keeping us human and engaging.
* Lead our approach to community growth, engagement and advocacy, creating moments that invite participation (UGC, creator‑style content, community spotlights).
* Partner with relevant teams to ensure escalations are handled quickly and consistently, with clear ownership and decision‑making.
Content Direction
* Set the creative standard for platform‑native output: short‑form video, stories, trend formats, cutdowns, hooks and captions designed for attention and interaction.
* Brief and direct the Social Media Executive and creative support to deliver high‑volume content efficiently, consistently and at speed.
* Ensure the content calendar balances product beats with community relevance, so we’re not just broadcasting, we’re building relationships.
Measurement & Optimisation
* Own the KPI framework and reporting cadence, turning data into clear actions: what to scale, what to stop and what to test next.
* Run a test‑and‑learn approach across creative iterations, hooks, formats, posting times and community prompts to continuously improve performance.
* Track cultural and platform shifts and evolve our approach, staying socially relevant rather than playing catch‑up.
Stakeholder & Partner Management
* Lead cross‑functional alignment across Brand/Creative, Product/Commercial and wider marketing stakeholders to ensure social is integrated, not an afterthought.
* Manage agencies, creators and influencer partners where required, from briefing and creative direction to evaluation and results.
People Leadership
* Line‑manage, coach and develop the Social Media Executive, raising the bar on content craft, community engagement and pace.
* Be passionate about developing the next generation of social superstars, creating space for growth, experimentation and confidence.
Success Measures (First 3–6 Months)
* Social strategy and channel plans signed off, with a clear operating rhythm and decision‑making model in place.
* Faster turnaround and increased volume of platform‑native content, with noticeable improvement in creative effectiveness.
* Improved engagement metrics and community growth, supported by consistent response SLAs and stronger community health.
* A working optimisation cadence: reporting that drives action and measurable performance improvement.
Essential Qualifications
* Demonstrable experience building and executing high‑performing social strategies that delivered measurable impact.
* 5+ years’ experience leading social strategy, channel planning and community growth.
* Strong content creation capability across static and video, with a sharp eye for platform‑native execution.
* Strong editorial judgement and the ability to translate consumer insight into content direction and creative standards.
* Confident decision‑maker in fast‑paced, reactive environments.
* Strong analytical capability, able to turn data into clear recommendations and priorities.
* Excellent stakeholder management and the ability to guide creative execution across teams and partners.
Desirable Qualifications
* Experience managing agencies, creators and influencer programmes.
* Experience in entertainment, gaming, lifestyle, or other passion‑led communities.
Benefits
We offer a competitive salary, a great benefits package including 24 days holiday (rising with service, plus bank holidays), a day off for your birthday or a wellbeing day, private medical insurance and staff discount on all our products.
We provide a hybrid working environment in some roles, offering flexibility to balance work and life.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.
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