Company Description
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #Hospitality is a work of Heart"
Job Description
* Develop and implement a comprehensive cluster-wide digital and e-commerce strategy, aligned with the brand’s global marketing direction and each hotel’s business objectives.
* Identify and capitalize on market trends, digital innovations, and emerging platforms to position the brand and its properties as leaders in the digital hospitality space.
* Oversee the functionality, design, and content of hotel-level websites, brand.com presence, and third-party e-commerce channels, ensuring optimal performance, localization, and SEO best practices.
* Monitor and optimize booking funnel conversion across platforms, minimizing abandonment and maximizing direct revenue.
* Ensure up-to-date content, and consistency across OTAs, metasearch, and brand platforms.
* Drive initiatives to grow direct booking share, including book direct campaigns, best rate guarantees, and loyalty integration.
Qualifications
* Bachelor’s degree in Marketing, Business, E-Commerce, or a related field; Master’s preferred.
* Minimum 4 – 6 years of progressive experience in digital marketing and e-commerce within hospitality or a consumer-centric industry. A strong cluster or multi-unit background is a plus.
* Proven success in managing performance marketing campaigns, e-commerce platforms, and direct revenue generation strategies.
* Strong understanding of hospitality tech stacks, including CMS, CRS, PMS, Meta Search, OTA’s and booking engines.
* Hands-on expertise in SEO, SEM (Google Ads certified preferred), web analytics, email marketing, and social media platforms.
* Data-driven mindset with the ability to synthesize performance insights into actionable business decisions.
* Experience in leading cross-functional teams, managing multiple stakeholders, and working in a matrix organization.
* Excellent communication, presentation, and stakeholder management skills.
* Passion for hospitality, innovation, and excellence in digital guest experiences.
Additional Information
Your team and working environment:
We are Dream Makers and committed to creating memorable moments for our guests and colleagues inspired by our authentic warmth and essence of generosity.
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.
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