Senior Brand & Digital Marketing Manager
Senior Brand & Digital Marketing Manager
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Senior Recruitment Consultant | Marketing, Communications and Digital Marketing | SF Recruitment
Job Title: Senior Brand & Digital Marketing Manager
Location: Birmingham - on-site 5 days a week
Lead the Marketing and Brand Evolution of a Retail Icon
This retail business is entering a bold new chapter. With nearly four decades of heritage and a refreshed leadership team, we're investing heavily in digital transformation, infrastructure, and expansion into new markets including trade, hospitality, and developers. We're now seeking a commercially savvy senior marketer with a strong brand instinct to lead our marketing strategy, elevate our customer proposition, and drive growth across our e-commerce platform and flagship flagship showroom.
Your Mission
As Senior Brand & Digital Marketing Manager, you'll own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This is a senior generalist role for someone comfortable working both strategically and tactically - from sharpening our brand narrative to optimising conversion metrics. You'll lead a small, agile team and work closely with the CEO and wider board, driving this businesses evolution from a regional D2C player into a nationally respected omni-channel brand.
Key Responsibilities
Strategic Brand & Marketing Leadership
* Build and lead an integrated brand and marketing roadmap aligned to our 3-year business transformation plan.
* Reposition the brand to support our expansion into trade, and B2B sectors including hospitality and developer markets.
* Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels.
* Define and track marketing KPIs, commercial impact, and campaign effectiveness.
Performance Marketing & Digital Growth
* Oversee SEO, PPC, email, and social campaigns with a clear focus on driving ROI and improving acquisition cost efficiency.
* Ensure our e-commerce platform delivers best-in-class UX and conversion, incorporating AI and automation tools where appropriate.
* Champion a test-and-learn culture using analytics and insight to shape campaigns, customer journeys, and budget allocation.
Content, Campaigns & Creative
* Own the end-to-end campaign cycle from concept through to execution - including brand-led and product-led marketing across all touchpoints.
* Create an ongoing 12 month marketing calendar and proactively drive and monitor performance.
* Drive customer engagement through inspiring storytelling, lifestyle content, product guides, trend pieces, and thought leadership.
* Collaborate with sales and merchandising on seasonal promotions, showroom campaigns and retail activations.
Team, Agency & Stakeholder Leadership
* Lead and mentor a small internal team while managing third-party creative, media and PR agencies.
* Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery.
* Communicate marketing impact clearly to the CEO, Chair and Board, and represent the brand externally when needed.
Key Success Metrics
* Delivery of the 3-year sales growth targets
* Increased online and showroom conversion rates
* Growth in organic traffic and paid media POAS
* Improved review metrics across Google and Trustpilot
* Customer retention and email marketing performance
* Controlled marketing spend within budget
What We're Looking For
* Experience senior marketing generalist, ideally in retail, home improvement, or e-commerce.
* Strong balance of brand strategy and digital marketing execution.
* Commercially focused, with experience owning marketing budgets and reporting on revenue contribution.
* Outstanding communication and stakeholder skills, with proven ability to work cross-functionally.
* Hands-on approach to leadership - comfortable in the detail but able to zoom out and lead from the front.
Preferred
* Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios.
* Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms.
* Passion for interior design, consumer lifestyle, or home renovation sectors.
* Experience working with or briefing creative, PR, or branding agencies.
Why Join?
* Strategic Autonomy: This is a Board-facing role with the chance to shape a legacy brand's next phase.
* Big Vision, Nimble Team: Operate with the agility of a start-up but the stability of a 39-year-old business.
* Real Ownership: From web traffic to footfall and brand awareness - your impact will be measurable and visible.
* Major Growth Phase: Trade and hospitality markets offer untapped opportunity - and you'll lead the charge.
* Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools.
Benefits Package
* 25 days holiday + bank holidays
* Full private healthcare including dental, eye care, and 24/7 GP access
* EV salary sacrifice and tech perks
* Company pension scheme
* Annual performance bonus based on marketing KPIs
* Ongoing leadership mentoring and personal development
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Contract
Job function
* Job function
Marketing
* Industries
Retail
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